Joanne Clayton

Building Trust in Your Business with Clients and Prospects. Working from home and having limited contact with my customers and prospects feels a bit strange right now. However, this period is giving me time and space to think about my business. It’s a time to think positively and use my time wisely. I know this […]

With some businesses on lock down and more and more people working from home, why not take this opportunity to plan for the future and create a marketing campaign. Here are 10 Steps to creating a successful direct marketing campaign. 1. Set your goals – Know what outcome you want. 2. Identify your customers –

Ever Had Problems Running an Email Campaign?   Have you ever been blocked from running an Email campaign from an Email Service Provider? Has your Email Campaign been rejected by an Email Service provider? Well this happened to one of my clients last week … They were planning a sales promotion to land on Valentine’s

We often get asked questions like “Why isn’t the company next door in the database I bought?”, and “Why do you have only 50 restaurants in that town, because I know there’s loads more than that?” Well, there are several reasons why, and here I’ll explain some of them. Not every business is on the

When we leave the EU you need to be prepared so here are 6 steps to take to ensure you comply with legislation. You can take action now and start preparing data protection compliance 1. Continue to comply Continue to apply GDPR standards and follow current ICO guidance. 2. Transfers to the UK Review your

Want your Small business to stand out from the crowd then Make Customer Service Your Unique Selling Point Have you ever stood at a shop checkout and had to wait for the assistant to finish their conversation? Have you ever rung a company and had to wait until the person answering has finished a conversation?

During the run-up to 25 May 2018, a barren landscape was predicted for marketeers post-GDPR. The media played their part in spreading the doom and gloom. Talk of huge fines, excessive costs (to get “GDPR ready”) and even the death of direct marketing was abundant. And the regulatory bodies did little to dispel the common

This week, a client asked me if cold email broadcasts work. My answer was a resounding YES. But their success, and that of any marketing campaign, depends on how well they’re prepared. That’s where data segmentation plays an important role. Let me explain … Same input = Same output Many people send the same email

Networking gives small business owners the opportunity to meet other business owners. It can benefit your business by allowing you to connect with new clients and suppliers. Plus it gets you out of the office, meeting people face to face. Some people don’t put much thought into networking, but they are missing a trick! We

Do I Need Consent to do Email Marketing Campaigns?   The most often question Im asked when business owners come to me for a business list is “Do I Need Consent to do Email Marketing Campaigns?” Here is the simple answer: YES – You need consent for email marketing when you are contacting individuals, sole

15 Ideas to Generate New Business   Many small businesses owners set up their business because they love doing what they do. However, many soon realise that there’s so much more to running a business than just doing what they love doing, and marketing is key. They have to do all the marketing and promoting

Direct Marketing and GDPR – FACT vs MYTH The introduction of the new privacy legislation in May 2018 has brought about a lot of confusion in the business world. Whilst that confusion is slowly being clarified, there remain some common myths about what can and can’t be done. This blog aims to clarify some of

3 Ways to Create a Sales Pipeline I have been out and about speaking to sales people and business owners and whilst for many, business is great right now, some are saying that they haven’t got a pipeline for the future. Most would agree that it is important to have a good pipeline. However, many