Joanne Clayton

Why Marketing Audits are Essential Marketing audits are reviews of your current marketing activity. Marketing audits give you valuable insights into customers old and new, as well as your prospects. These insights allow you to develop stronger connections with your current customers, whilst giving you opportunities to develop your prospects into becoming future customers. It’s

Educating customers is something businesses can benefit from, but many don’t. Some businesses believe that a more educated customer will take away the need for their services and make them less loyal. In my experience, the opposite is true. Your customer needs you to be the expert. They want a safe pair of hands that

Value propositions are important in business because it improves customer understanding and engagement. What is a value proposition? A value proposition is a marketing statement that businesses use to summarise why a customer should buy a product or service. Why have a value proposition? A good value proposition helps your prospects and clients understand the

Here at Data Bubble, we will ask you the difficult questions. And yes, we will even sometimes turn away business!!! Why, you ask? Because if you aren’t going to get a good return on investment, then we will tell you so. This is what happened earlier on this month. A client wanted to do a

8 ways to stay positive in these uncertain times Be positive – we will get through this. It may be difficult to have a positive attitude at the moment.. However you can get through this – the it will end soon. So keep your chin up and maintain a positive attitude by… • Choose to

Scammers are taking advantage of the coronavirus situation. Unfortunately there are always people who are out there wanting to make money and take advantage of others. So during this period please be careful of scammers. Please be extra vigilant Please be aware of Purchase email scams These are emails that offer desirable goods that you

During this time we need to Keep Calm and Carry On Marketing We can improve our chances of weathering this CV crisis by keeping calm and marketing. So here are 6 tips to consider when marketing your business during these challenging times 1. Keep in regular contact. Email your contacts, customer, prospects and suppliers with

Having just attended a Zoom business networking event, I have to say that I feel so blessed to be part of such a great business community. These are difficult times we are in, and I’m so grateful that I have a strong and supportive Business Network around me. So I thought I’d share a blog

Building Trust in Your Business with Clients and Prospects. Working from home and having limited contact with my customers and prospects feels a bit strange right now. However, this period is giving me time and space to think about my business. It’s a time to think positively and use my time wisely. I know this

With some businesses on lock down and more and more people working from home, why not take this opportunity to plan for the future and create a marketing campaign. Here are 10 Steps to creating a successful direct marketing campaign. 1. Set your goals – Know what outcome you want. 2. Identify your customers –

Ever Had Problems Running an Email Campaign?   Have you ever been blocked from running an Email campaign from an Email Service Provider? Has your Email Campaign been rejected by an Email Service provider? Well this happened to one of my clients last week … They were planning a sales promotion to land on Valentine’s

We often get asked questions like “Why isn’t the company next door in the database I bought?”, and “Why do you have only 50 restaurants in that town, because I know there’s loads more than that?” Well, there are several reasons why, and here I’ll explain some of them. Not every business is on the

When we leave the EU you need to be prepared so here are 6 steps to take to ensure you comply with legislation. You can take action now and start preparing data protection compliance 1. Continue to comply Continue to apply GDPR standards and follow current ICO guidance. 2. Transfers to the UK Review your

Want your Small business to stand out from the crowd then Make Customer Service Your Unique Selling Point Have you ever stood at a shop checkout and had to wait for the assistant to finish their conversation? Have you ever rung a company and had to wait until the person answering has finished a conversation?

During the run-up to 25 May 2018, a barren landscape was predicted for marketeers post-GDPR. The media played their part in spreading the doom and gloom. Talk of huge fines, excessive costs (to get “GDPR ready”) and even the death of direct marketing was abundant. And the regulatory bodies did little to dispel the common