Joanne Clayton

People often ask me who do I work with so this week’s blog is about the different types of companies that I work with. I work with two different types of clients each with their own data requirement whether that Business data list (B2B data list) or consumer data list. Both sets of customers require […]

While most companies see the value of producing effective company brochures, literature and compelling web site however still underestimate the worth of selling their success stories In today’s market when money is tight and budgets need to be spent wisely. Customers what to see real-life proof that a problem has been understood, implemented and successfully

One of the key elements of developing your business and creating a successful direct marketing campaign is to know and identify your ideal customer. You may have a great product, but not everyone is going to want to buy it. So rather than spending lots of money promoting your services to anyone and everyone, it’s

So having completed the Pedal for pounds challenge of riding 260 miles from Yeovil to Huddersfield – let me tell you about the adventure… Let the adventure begin Wednesday 3am – alarm went off – didn’t sleep much either perhaps in anticipation of the ride. So we eventually get over to Huddersfield on a coach

For this weeks Blog I thought I’d share a success story and provide a Case Study for a Hospitality / Catering Equipment Supplier Challenges A Midlands based Hospitality & Catering Equipment Supplier wanted to expand into other industry sectors within the Midlands area. Already supplying to local small hotels & businesses they wanted to expand

How important is it for a telephone to be answered in business? I recently connected with someone via twitter –I liked their tweets and felt comfortable in contacting them direct to ask for a quote. So I dialled the telephone number and was surprised by the call diverting direct to a standard O2 voice mail.

Having been contacted by a number of universities this month who are planning fundraising direct mailing campaigns to their alumni / past students I felt that this was a great topic for this weeks blog … Direct mailing – tips to help update your international records. Many companies are contacting people or companies outside of

There are a number of companies that are selling cheap UK databases, the way some of these companies manage to collect all this data is via Data Harvesting. This practice is becoming more common so I want to give you 10 reasons why you don’t buy this type of UK Business Database for your direct

Do people truly know how to network? – I’m active member of linked in – however I use the website to get to know like and trust other people… However it does really frustrate me immensely when you see the same posts being blasted over different groups often promoting the same offering or service week

I must admit I have always thought that marketing and business plans were a little bit of a waste of time due to the fact that the information they contained was irrelevant and usually made up the bank manager or business advisor!! They often got tucked away only to be reviewed at the year end.

This week I have been negotiating with a supplier therefore I thought the experience would be perfect for some extra training, having found a great website and put these tips in to action I thought I’d share them with you … In the mean time thanks to … thank you to http://www.businessballs.com/negotiation.htm. for the help

I was contacted this week by a new start up company wanting help with marketing. This got me thinking about the different marketing opportunities available for small businesses to market themselves on a small budget…   Let me share with you some ideas that can be very effective   Offering existing customers an incentive for