Joanne Clayton

Five Signs You’ve Bought a Bad Marketing List Most businesses only spot bad marketing list signs after the damage is already done — the campaign has gone out, the budget has been spent, and the results are nowhere near what you expected. A poor-quality list can cost you far more than the price you paid

How Do I Know Which Contacts to Target from Bought Marketing Data? You have just bought a marketing list. It has thousands of records sitting in a spreadsheet, and now comes the question that trips up most businesses: which contacts to target from marketing data, and in what order? Get this wrong and you will

What Do I Actually Do With a Marketing List Once I’ve Got It? So you’ve bought a marketing list. It’s landed in your inbox as a spreadsheet and you’re staring at a few thousand rows of names, job titles, phone numbers and email addresses. Knowing what to do with a marketing list is something a

How Often Should I Buy a New Marketing List? One of the most common questions we get asked at Data Bubble is how often to buy a marketing list. It sounds like it should have a simple answer, but it genuinely depends on several factors: how actively you are using your data, what your licence

Have You Asked ChatGPT About Your Business Yet? Why AI Is Becoming Your New Reputation Mirror Most business owners have Googled themselves at some point. Curiosity, ego, damage control — take your pick. But here’s the question most haven’t thought to ask: have you typed your business name into ChatGPT yet? I did. And what

“`html In April 2026, the UK’s Information Commissioner’s Office confirmed new guidance around the Charitable Purpose Soft Opt-In rules under the Data (Use and Access) Act 2025. For charity fundraising managers, this is either a significant opportunity or a serious compliance trap — depending entirely on how well you understand what has actually changed. Get

“`html MYTH: People Buy Because Your Marketing Is Good Here’s a reality check that most marketers don’t want to hear. People don’t buy because your marketing is clever, your branding is beautiful, or your email subject line is perfectly A/B tested. They buy because something has changed in their world. Understanding buying triggers — the

Why Most Businesses Get Their Ideal Customer Wrong — And How Better Customer Profiling Increases Sales Most businesses think they know who their ideal customer is. In reality, they are guessing. They assume their best clients sit in a particular industry, a certain postcode, or a specific company size — usually based on one or