If you sell insurance, there are probably thousands — potentially millions — of consumers who could theoretically buy from you. But that’s not really the question, is it? The question is: Who is worth speaking to now? Because there is a big difference between finding somebody who could buy insurance and somebody who actually has […]
Insurance Prospect Data: Why Timing Matters as Much as Targeting Read More »
I’m always being asked this question…“Joanne, which works best for B2B lead generation?” Email? Telemarketing? LinkedIn? Direct mail? And I’m always asking AND answering it with another question…“What are you actually trying to achieve?” I know…. Annoying isn’t it? You ask me a perfectly straightforward question and I answer it with another one. But there
Outbound Marketing Channels: Which Works Best for B2B Lead Generation? Read More »
Stop asking who you could sell to. Start identifying who is worth approaching now. Traditional B2B data tells you which companies match your criteria. Prospect Intelligence goes further. We research your target market to identify businesses that match your Ideal Customer Profile and, where possible, uncover current business signals that give you a relevant reason
B2B Lists with Prospect Intelligence | Data Bubble Read More »
In a few short weeks, thousands of young people will be deciding what comes after their GCSEs. The question is: will they be thinking about your college, or somebody else’s? Waiting to be found is a risky strategy Every year, colleges invest significant time and money into open events, prospectuses, digital advertising and social media
GCSE Results Day Isn’t Your Biggest Challenge – It’s What Happens Next Read More »
If care homes are your ideal customer, stop hoping they’ll find you – start putting your business in front of them. Whether you’re using email marketing, telemarketing or direct mail, success starts with reaching the right people. Who’s in a UK care homes database? Our UK care homes data identifies decision-makers across residential, nursing and
Want to Sell to UK Care Homes? Reach the Right Decision-Makers Read More »
Another one from our customer acquisition files: a national commercial window cleaning franchisor whose franchisees all wanted more commercial customers. The challenge Every franchisee operated within their own territory, so a single national marketing list simply wouldn’t work. The challenge wasn’t finding businesses that needed their windows cleaned – it was making sure each franchisee
Customer Acquisition File: Territory-Based Data for a National Franchise Network Read More »
“How do we reach parents before Results Day?” It’s one of the questions we’re asked more and more by colleges. GCSE Results Day isn’t just about students. It’s about parents. They’re often the people encouraging conversations about college, attending open events, reading prospectuses and helping young people decide what comes next. Hope isn’t a recruitment
How Do We Reach Parents Before GCSE Results Day? Read More »
If you had £10,000 to invest in growing your business, where would you spend it? Artificial intelligence? Or understanding exactly who your ideal customers are? AI is transforming marketing, but here’s something many businesses overlook: AI cannot fix poor-quality data. Why AI can’t rescue bad targeting If you’re targeting the wrong audience, even the best
£10,000 to Grow Your Business: AI or Better Customer Data? Read More »
Manufacturing is one of the UK’s biggest sectors, yet many suppliers struggle to get in front of the companies that actually need what they offer. If manufacturers are your ideal customer, the answer isn’t more marketing. It’s better targeting. Who sells successfully to UK manufacturers? Our manufacturing data is used by businesses supplying industrial equipment,
Want More Manufacturing Clients? Start With the Right Manufacturing Data Read More »
This is one from our customer acquisition files: a growing SaaS company with a fantastic software solution, but no dedicated sales team. They were relying on referrals and inbound enquiries, and weren’t convinced telemarketing would work for their market. The real problem wasn’t the product The issue was the lack of a predictable way to
Every college invests time creating newsletters packed with course information, student success stories, open events and opportunities. The question is: who’s actually reading it? If your newsletter is only going to people who already know about your college, you’re missing one of your biggest student recruitment opportunities. Turn your newsletter into a recruitment tool Imagine
Your College Newsletter Is Only Valuable If It Reaches the Right Families Read More »
Everyone talks about AI. Everyone talks about automation. But very few people are talking about the biggest change affecting UK marketers this year: the UK’s updated data protection rules are now live. Many businesses still think GDPR hasn’t changed. It has. The ICO has updated its guidance around direct marketing, legitimate interests and PECR, and
The Biggest Change Affecting UK Marketers This Year (And It Isn’t AI) Read More »
Why Using an Independent Data Broker Gets You a Better List If you are buying marketing data in the UK, the supplier you choose matters more than most people realise. Working with an independent data broker UK businesses can actually rely on — rather than going directly to a single list owner — often makes
Why Using an Independent Data Broker Gets You a Better List Read More »
Five Signs You’ve Bought a Bad Marketing List Most businesses only spot bad marketing list signs after the damage is already done — the campaign has gone out, the budget has been spent, and the results are nowhere near what you expected. A poor-quality list can cost you far more than the price you paid
Five Signs You’ve Bought a Bad Marketing List Read More »
How Do I Know Which Contacts to Target from Bought Marketing Data? You have just bought a marketing list. It has thousands of records sitting in a spreadsheet, and now comes the question that trips up most businesses: which contacts to target from marketing data, and in what order? Get this wrong and you will
How Do I Know Which Contacts to Target from Bought Marketing Data? Read More »
What Do I Actually Do With a Marketing List Once I’ve Got It? So you’ve bought a marketing list. It’s landed in your inbox as a spreadsheet and you’re staring at a few thousand rows of names, job titles, phone numbers and email addresses. Knowing what to do with a marketing list is something a
What Do I Actually Do With a Marketing List Once I’ve Got It? Read More »
How Many Leads Can I Realistically Expect from a Marketing List? If you’re buying a marketing list for the first time — or trying to justify the spend to someone else in the business — the question you want answered is simple: how many leads can I actually expect? Getting leads from a marketing list
How Many Leads Can I Realistically Expect from a Marketing List? Read More »
How Often Should I Buy a New Marketing List? One of the most common questions we get asked at Data Bubble is how often to buy a marketing list. It sounds like it should have a simple answer, but it genuinely depends on several factors: how actively you are using your data, what your licence
How Often Should I Buy a New Marketing List? Read More »
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