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Further Education Marketing

Let Data Bubble help you with your Further Education Marketing Strategy

We offer effective Further Education Marketing services that maximise exposure and improve campaign performance. Whether through supplying data or an end-to-end project, we’ll take the stress out of your FE marketing campaigns. 

We are Higher Education Marketing Experts!

There is so much competition for students that higher education marketing teams have to really go the distance to create campaigns that inspire students to attend their college. They need to show students and parents that their college is the place that will help them achieve their academic goals.

Here at Data Bubble, we’ve helped numerous organisations in the education sector promote their courses and training with our edication marketing services.

We’ve put together a blog post and an e-book, to give you the groundwork you need to create an effective campaign that will help you attract students to your college. Click HERE to read the blog, and download the e-book for free in the section below.higher

How much might the service cost

We can work to any budget – our further education marketing plans don’t cost an arm and a leg, because we know wise spending is paramount. Talk to us and we’ll help you smash your targets whilst still sticking to your budget.

By tailoring your Further Education Marketing Strategy to the specific needs of the target audience and using a mix of marketing channels, it is possible to reach a large number of potential students and encourage them to consider furthering their education.

How can our FE Marketing help you?

This is where Data Bubble can help take that stress away, with a robust Higher Education Marketing Strategy. Banners and advertisements help to raise the college profile within the local community, but you’re relying on them being seen. A targeted, direct marketing campaign, specifically designed for higher education ensures those who matter – your future students – see your college!

By using our FE marketing services, you’re putting your college in front of those relevant individuals and letting them know what you’re about. So put down the blunderbuss and get your next intake firmly in your sights.

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The number one question I get asked by colleges is “How will targeted data work better for me than our usual methods?” The answer is simply this – your message will land at the feet of those who might actually be interested in your college!

How do our FE Marketing service work?

We are often asked how our higher education marketing services help to attract new students to a college.

Attracting students is key to the survival and success of any college. However, it’s not always a simple thing to do effectively, even for the best marketing teams…

World-class athletes wouldn’t be at the top of their game without support. The best actors in the world wouldn’t create great films without a supporting cast and crew. Why, then, would a college marketing team think they’d produce their best work alone? 

We will ensure your college open events are well attended

No further education establishment wants a poorly attended open event, or to run a course for 5 pupils.

There’s only one way to ensure that doesn’t happen – get your college noticed by as many relevant people as you can. Making sure you do that though can be a terrible strain.

 

How to Create a Successful Further Education Marketing Strategy

A Further Education Marketing Strategy should be designed to increase awareness of the benefits of further education and to encourage potential students to consider furthering their education. At the bottom of this article, we’ve included 5 pointers to make your FE marketing strategy a good one.


Your digital marketing strategy should be tailored to the specific needs of the target audience and should use a mix of marketing channels to reach as many people as possible. Tactics could include advertising, social media, and direct mail.

One important element of a successful Higher Education Marketing Strategy is identifying the target audience. The strategy should be tailored to appeal to potential students who may be undecided about their education options. It is important to understand what motivates these individuals and what factors are important to them when making a decision about furthering their education.

Once the target audience is identified, the marketing strategy can be tailored to appeal to their specific needs and motivations. The strategy should use a mix of channels to reach as many potential students as possible. Tactics could include advertising, social media, and direct mail.

It is important to note that each channel has its own strengths and weaknesses. Advertising can be very effective in reaching a large number of people, but it can be expensive. Social media is a less expensive way but it can take a long time to raise awareness. Direct mail can also be very effective, especially if you have a targeted mailing list.

5 Further Education Marketing Strategy ideas:

  1. Increase awareness of the benefits of further education and encourage potential students to consider furthering their education.
  2. Target potential students who may be undecided about their education options.
  3. Choose your Marketing Channels carefully: Advertising, social media outreach, direct mail.
  4. Develop creative campaigns that highlight the benefits of furthering education (i.e. career advancement potential, higher earning potential, etc.)
    – Use social media platforms to reach potential students and build relationships
    – Design direct mail campaigns that focus on the unique benefits of furthering education at your college
  5. Measure the success of your marketing strategy. Track the number of inquiries/applications received from potential students. Additionally, surveys can be sent to those who inquire/apply to gauge their level of interest and motivation for furthering their education. 

Why Use Data Bubble’s marketing services?

We have a proven track record in education sector marketing, helping colleges, universities and any other higher education institutions connect with their target audience. As a college marketing company, we can help you to:

  • Recruit and enrol more students
  • Attract parents and students to Open Days 
  • Engage with the local business community to promote apprenticeships and business services
  • Promote specific courses and training services

Hitting the target through a solid FE marketing strategy

We understand that Colleges are under constant pressure to hit all their targets. Budgets are always under scrutiny, so wise spending is essential. That’s why contacting those who matter is paramount to ensuring wise budget spend.

You can attract new students, and promote upcoming business events to a relevant audience, by using a targeted list. Our FE marketing service allows you to plan your campaign in advance. This ensures you get the greatest return for your investment. Lots of colleges have benefited from using our higher education marketing services over many years. They see working with Data Bubble as a shrewd investment. And we’re proud of our ever-growing College client list. So, make sure you invest your budget by talking to the right people. If you’d like some help to “take the strain out of your campaign”, call us now on 0113 465 5555.

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5 more Higher Ed Marketing tips from Data bubble:

There are numerous tried and tested ways of using FE marketing services to attract more students. Over the last few years, as FE marketing company, we’ve helped several organisations in the education sector follow these methods, resulting in much success.

Here are 5 tips for attracting more students: Let’s have a look at each of these tips in greater detail.

1: Streamline the application process as much as possible

Our first tip is to streamline the application process as much as possible. Make it as simple as possible for potential students to look into your college and apply. If the application process is complex and difficult to complete, you’ll be losing out on potential students. Make sure that potential students can apply no matter what device they are on, particularly mobile devices. Mobile friendly equals young person friendly.

2: Think about your content marketing

It’s crucial to ensure you’re making interesting and engaging content that people will share, even if it’s not promotional content. The more shareable the content, the more eyes your college’s output will receive. 

Ultimately, this increases your visibility and drives student recruitment and makes the most of your marketing efforts.

 

3: Make the most of social media channels

Social media’s the way to go. According to digitalmarketing.org, 3.96 billion people use social media. That’s over half of the global population! Utilising social media effectively has never been more evident. Use social media marketing tools to manage your accounts in one place.

4: Ensure you have accurate data

The best FE campaigns in the world would fail without the right audience, hence why it’s crucial you have accurate marketing data. This is where Data Bubble can help. We help colleges to target potential students in their local area i.e. parents of teenagers, NEET’s etc. so they can invite them to attend college events.

5: Host online and in-person Open Events

Recruiting more students is all about making your college as visible and accessible as possible. By hosting regular online and in-person open events, you’re doing just that. The vast majority of colleges already host in-person promotional events, but how many also host online events? Hosting online events opens your college up to a much wider audience.

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10 tips from the FE Marketing Experts on Virtual Open Events 

As colleges respond to the challenges posed by lockdown, an increasing number are moving their open events online. If you are a college, you’re specifically targeting high school students, and this is where our services come in…

While nothing can replace the excitement of attending a live college event, it is possible to create a highly engaging and effective virtual event. However, with competition from social media and home life distractions, it can be challenging to keep attendees engaged and involved. As such, it’s more important than ever to ensure students feel connected throughout the event.

Here are some ways that you can create a truly engaging virtual open event…

But don’t forget, these are just a few ways to get the most from your virtual event.

Data Bubble are working with an increasing number of colleges, providing them with lists containing contact details for parents of teenagers and NEETs within their local catchment area. These lists are ideal for sending targeted invitations and promotional material relating to college open / virtual open events. 

We are also members of The Chartered Institute of Marketing 

1. Create a Full Agenda with Exciting Content

Plan your event and ensure you’re offering relevant and engaging content, delivered by interesting presenters. Keep your virtual open event moving forward smoothly and seamlessly. Display your agenda and use digitally timed sessions to ensure your speakers stay on track.


2. Organise Engaging Speakers

Give your speakers a human face to keep your students engaged and entertained. Mix up the content with PowerPoint, virtual college tours and videos. Have a host that can announce the sessions, create break out rooms, wrap-up sessions and give closing remarks.


3. Promote Your Events

Send invitations to local students in your area. Create a buzz on social media and the event website. This is a great way to let students know about your event.


4. Choose the Right Platform

Make sure you use the right software platform that suits your requirements. Choose a platform that provides opportunities for students to interact with tutors, current students and other potential students etc. Make sure that the platform has the interactive features you need to create a memorable event.


5. Live Q&A or Polls

Create live polls and have Q&As to keep students interested and engaged in the events. This allows the speakers to feel connected with the students and gives students the ability to interact during sessions. This will minimise the risk of audience fatigue.

6. Virtual Tours

Have a virtual tour, or create a video so students can see what it’s like on campus and what facilities are available.


7. Engage with the Local Businesses

Invite local business leaders to your college open events. It’s an ideal opportunity to engage with local business leaders, as it allows them to see your college, share their expertise and knowledge, and for students to ask questions about their chosen careers.


8. Breakout Rooms

Set up course specific breakout rooms that have tutors and student ambassadors in, as this will allow students to ask specific questions about the curriculum, just as they would at a physical event.


9. Digital Prospectus

Ensure a digital prospectus is made available to your students for them to download and review at a later date. Also make available any other information they may need i.e. campus map, application form, student support details, etc .


10. Collect Contact Details

Make sure you collect the name, address and email address of all the visitors. That way you can keep in contact with them and promote other college events, as well as follow up with the current event.

What You Can Expect From Us

Using our Five-Step-Process we can provide you with a variety of different data sets to ensure you get results, whether that’s a direct mailing, telemarketing or email marketing campaign. We use our tailored Five-Step-Process, ensuring that the data you receive is exactly what your business requires:

Initial Fact Find

Book a consultation to discuss your business, to obtain a clear understanding of your products, the services you provide, and your existing customers.

Current Project

Following on from the initial fact find, we will then discuss your proposed direct marketing activity, along with your goals and objectives.

Data Research

Based on this brief, we will begin to research the market on your behalf, saving you time contacting all the various list owners.

Presentation

We will present the different options along with our recommendations. We always aim to do right by our customers and want to provide you with the best data possible.

Data Provision

This is the final stage, where we provide you with the selected data. You can now begin to proceed with your campaign, using our data effectively to get you the all-important results.

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further education marketing

The number one question I get asked by colleges is “How will targeted data work better for me than our usual methods?” The answer is simply this – your message will land at the feet of those who might actually be interested in your college!

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