Having been contacted by a number of universities this month who are planning fundraising direct mailing campaigns to their alumni / past students I felt that this was a great topic for this weeks blog … Direct mailing – tips to help update your international records. Many companies are contacting people or companies outside of […]
Direct mailing – Tips to help you update your international records. Read More »
“This number does not receive incoming calls” … “This number is not recognised” … “Dead landline”… How frustrating are these types of calls for your staff? These types of calls cost companies thousands every year …. Not only in wasted time but frustrate staff ! How would you like to identify these records before your
Are unproductive landlines annoying your staff? Read More »
Companies that do business with or who are wanting to do business with European Companies & Consumers can now check their data to ensure they meet Continental MPS TPS legislation. Mardevdm2 Have launched 50-million-name business and consumer suppression file. Described as a “cross-country check-point for direct marketers”. This file is continually updates by industry governing
Euro suppression file Read More »
Direct mail can be a highly effective for large businesses with large budgets.. However over recent months I’ve noticed more and more small companies are coming back to direct mail marketing as a cost effective method of generating new sales. Seeing this shift I’ve put together 20 hints and tips to help you when creating
20 helpful tips when creating a direct mail marketing campaign. Read More »
There are a number of companies that are selling cheap UK databases, the way some of these companies manage to collect all this data is via Data Harvesting. This practice is becoming more common so I want to give you 10 reasons why you don’t buy this type of UK Business Database for your direct
10 Reasons not to buy cheap business data Read More »
Do people truly know how to network? – I’m active member of linked in – however I use the website to get to know like and trust other people… However it does really frustrate me immensely when you see the same posts being blasted over different groups often promoting the same offering or service week
Top 10 tips to become a successful online networker Read More »
I must admit I have always thought that marketing and business plans were a little bit of a waste of time due to the fact that the information they contained was irrelevant and usually made up the bank manager or business advisor!! They often got tucked away only to be reviewed at the year end.
Marketing plans don’t have to be massive reports that just get filed away … Do they? Read More »
This week I have been negotiating with a supplier therefore I thought the experience would be perfect for some extra training, having found a great website and put these tips in to action I thought I’d share them with you … In the mean time thanks to … thank you to http://www.businessballs.com/negotiation.htm. for the help
Helpful Negotiation Tips Read More »
I was contacted this week by a new start up company wanting help with marketing. This got me thinking about the different marketing opportunities available for small businesses to market themselves on a small budget… Let me share with you some ideas that can be very effective Offering existing customers an incentive for
Different Ways of Marketing for Small businesses Read More »
Parents Data from Transactional Consumer Database I often get asked for Parents lists by schools and colleges … however, have you ever wondered how is parent data lists are collected? Parent data is part of the Consumer database and consumer data lists are collected in a number of different ways… therefore I have pleasure in
How is Parents Data collected? Read More »
I often go to networking events and see people collecting vast number of business cards.. and I often wonder what happens to the cards collected …Will they be sat on a desk for a while, be put in a business card wallet or simply thrown away? This brings me on to my blog topic Data
Data capture – What is Data Capture? Read More »
When was the last time you looked at your database to see how up to date it is? 1 year ago, 2 or perhaps even more?… My database is always up to date I hear you cry!!!! Did you know the average database decays by 37% per year?? So really how up to date is
How many SALES are you missing? Read More »
The most common question I get asked is what will be my success rate for a direct marketing campaign… This is a really tough question for me to answer… Marketing all depends on speaking to the right person at the right time with the right offer, get these right and you have a successful campaign
Do your marketing sums? Read More »
Do People still use fax broadcasting? When was that last time your fax machine sprung into life? With the amount of postal circulars or emails we get sent these days its often hard to stand out from the crowd.. so perhaps its time to look at alternative marketing methods. So where do we look …
Last Thursday I received 2 cold telephone calls in a row from so called telephone sales people trying to introduce their products and hopefully sell.. However I was so surprised by their actions that I thought Id write a blog on what not to do when telemarketing… Let me give you some examples 1/ Eat
10 things not to do when telemarketing Read More »
Would you like to contact up to 1000 ideal prospects to generate new business for your company? We understand the pressures on companies when generating new business. Sending emails, making sure prospects receive a follow up telephone call!! All very time consuming but non the less very important when trying to generate new business. This
SME Marketing Package Read More »
Royal Mail is launching a campaign in support of its Advertising Mail proposition that encourages trial of its direct marketing service. The campaign aims to demonstrate how the 92% open rate of direct mail can help generate the best value for marketing spend. The campaign is aimed at first time users of direct mail or
Npower launches loyalty scheme to link its business customers to consumers Npower is launching a new loyalty scheme that aims to link the corporate brands it supplies energy with to its residential customers. The scheme, dubbed “In Good Company”, aims to reassure new and existing customers that they have chosen a quality energy supplier, by
Data Bubble Marketing News – Aug 2011 Read More »
Call:
