Data Bubble Marketing News – Aug 2011

Data Bubble Marketing News – Aug 2011

Npower launches loyalty scheme to link its business customers to consumers

Npower is launching a new loyalty scheme that aims to link the corporate brands it supplies energy with to its residential customers.
The scheme, dubbed “In Good Company”, aims to reassure new and existing customers that they have chosen a quality energy supplier, by offering an exclusive range of vouchers and discounts to highlight its big brand associations.
Npower says the new programme marks the first time a UK company has brought together its corporate and domestic customers to “build a community” with a range of offers.
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High street woes set to continue

The difficulties facing high street retailers have been underlined as sales slowed in July, according to official figures.
Office of National Statistics data showed sales volume increased 0.2% month on month in July, compared to a 0.8% bump in June. Growth was flat year on year, the ONS adds.
Consumer spending continues to be hit by rising prices and low salary increases, according to British Retail Consortium director general, Stephen Robertson. The BRC reported a 0.6% increase in high street sales last week.
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Concern over legacy fundraising as will executor is ‘bombarded by begging charities’

Charity worker complains to organisations that asked for donations from his mother-in-law’s estate even though she had named beneficiaries
A charity worker has raised concerns about legacy fundraising after receiving 58 “begging letters” from charities when he became the executor of his mother-in-law’s estate. Marcus Watkins, head of finance and administration at Christian Medical Fellowship , said his mother-in-law’s will specified that £20,000 should be left to charities…
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