Joanne Clayton

listen to ‘Who will you contact?’ on Audioboo

listen to ‘12 Christmas Business tips’ on Audioboo

This week we have a guest blog from Andrew Miller the author of “Hope Won’t Pay the Wages” www.hopewontpaythewages.co.uk” Andrew is a local coach who helps business owners through change within their personal and business life. I met Andrew at a networking event and was so inspired that I asked him to share some festive

listen to ‘Mind your language from Data Bubble ’ on Audioboo

I know…..”It’s only October, so why is Christmas the topic of this week’s blog” I hear you shout! Simple….. how many of you are going to be sending cards to your customer database? Probably quite a few of you I’d imagine – well you want to make sure they receive them don’t you!!??!! Many of

Just stop and think for a moment – when was the last time you made a purchase and left thinking Wow –That was impressive! I was really made to feel special!!?? I bet for many of you, you really have to rack your brains!! Now, how many times do you leave feeling nonplussed, or worse

Most of us have heard of SMART – commonly used in businesses to describe a preferred “method” of working – “Work SMARTer, not harder” is a phrase I’ve often come across and, in my days of being an employee, often been lectured to about! Whilst those of us who work for another company may have

Opinions, you could say, are divided. Some people swear by it……others swear about it! I network…..regularly. It’s one part of my marketing activity. (other activities include email, direct mail and telephone marketing) Nevertheless, I’m firmly in the court of those who swear by it. So what is networking and why do I place such importance

I have dogs – two 35kg Rhodesian Ridgebacks! They need a lot of exercise, as you might imagine, so each and every day starts with an hour’s walk for me. I’m lucky, in that I live in a small village in the suburbs, very close to a golf course, reservoir and numerous fields. The dogs

When comparing different marketing activities you have to know the amount of money it costs to acquire that customer. This involves 3 simple calculations Cost of the activity – cost of placing the advert, networking etc. Your conversion rates Cost per sale / Cost per acquisition (CPA) The cost of generating one customer is called

Do you have a stack of business cards from exhibitions or events that you aren’t sure what to do with? Do you wish you had a database of these contacts? Have you ever been to a networking event or exhibition come back to the office with lots of business cards but then forgotten to add