
Insurance Prospect Data: Why Timing Matters as Much as Targeting
If you sell insurance, there are probably thousands — potentially millions — of consumers who could theoretically buy from you. But that’s not really the

If you sell insurance, there are probably thousands — potentially millions — of consumers who could theoretically buy from you. But that’s not really the

I’m always being asked this question…“Joanne, which works best for B2B lead generation?” Email? Telemarketing? LinkedIn? Direct mail? And I’m always asking AND answering it

Stop asking who you could sell to. Start identifying who is worth approaching now. Traditional B2B data tells you which companies match your criteria. Prospect