Joanne Clayton

Customer profiling is all about getting to know your customers and the similarities between them. With a good customer profile, you can market to them at the right time, with the right products or services. But just who are your best customers? Many companies say that they know who their customers are and they market

With any data purchase, you can expect to see a variety of data selection criteria. This will range from basic information such as industry and location, to more specific information such as turnover, number of employees, year established etc. You need to ensure you choose the right criteria for your campaign One way is to

Networking is a great way of gaining valuable contacts who can help you to grow your business. But so many people find it difficult, or don’t network to their potential. To help you avoid that, here are our 10 Top Tips to Successful Networking: 10 Top Tips to Successful Networking Follow up on referrals. If

Here are some tips to help you boost your sales. 1- Run a customer marketing campaign Few businesses market to their own customers as well as they could, leaving a potential goldmine of opportunity behind. Your customers are your most valuable resource, so you don’t want to risk losing them. Get to know as much

A successful direct mailing campaign is said to be 70% the list, 20% the offer and 10% the copy. But how do you turn that formula into success? Well, here are our 6 steps to a successful direct mailing campaign: Get Yourself an Accurate, Targeted List It’s essential that any direct mail campaign begins with

There are lots of things you can do to help ensure your telephone campaign is as successful as possible. Here are our top 10 essential telephone tips when contacting your prospects via the telephone. Top 10 Tips for Telephone Sales When calling a prospect, don’t start your conversation with “How are you today?” This signals

Wh Asking Your Customers For a Referral is Valuable   The very best way to get a new customer is to simply ask a happy customer for a referral. And the good thing about referred customers is that you will almost always be able to charge full price, because they are presold on your quality

Here are our top 10 basic tips for marketing to consider when starting a new direct marketing campaign: Most businesses will get 80% of their sales from 20% of their customers. Know who the 20% are and aim your campaign at that segment Research is a vital part of your marketing plan. You should know

Good quality leads are the energy that fuels your sales. As a company, you need leads to keep your business moving. We understand the importance of having a constant flow of good quality business leads, whatever your industry. But how do you get them? We here at Data Bubble Consultancy Limited have worked within the

Proactive Customer Service Increases Sales Good companies provide good customer service, but the really successful companies provide a proactive customer service. This proactive customer service leads to an increase in business and greater loyalty. Here are a few tips: Ask your customer what they want. You might think you’re delivering what they want, but are

Here are a few tips to help you improve the response for your business to business mail campaign: 1 Mail to alternative job titles within larger companies. Decisions are made on many levels in larger companies, so you must prove to all that doing business with you is beneficial. 2 Consider mailing to different job