How much do you spend on you marketing? Do you know what your Return On Investment is?
A common definition of Return on Investment involves looking at the cost of a marketing campaign relative to the profit generated.
For example:
You invest £1,000 into a campaign and sell 30 items, each of which brings with it a profit of £50. Your total profit on the items themselves is £1,500, before you deduct the cost of the campaign.
Taking off the campaign costs i.e. £1,500 profit less campaign cost £1,000 = £500 profit for the campaign.
The return gained is £500 from your original marketing investment of £1000.
Your Return on this Investment is £500 divided by £1000 = 50% ROI.
Working out your return on investment ensures that you are spending your money on the best form of marketing.
This is a simple calculation of Return of investment without factoring in the element of time.
Calculating the ROI it’s not just for large companies…. Everyone in business needs to know the sums.
- Make sure you know how much you are spending.
- If it’s working them repeat if not then try something else
- ALWAYS make sure you know the sums
Alway working out your return on investment as it will ensure that you are making the most of your marketing budget.
