Here are a few tips to help you improve the response for your business to business mail campaign:
1 Mail to alternative job titles within larger companies. Decisions are made on many levels in larger companies, so you must prove to all that doing business with you is beneficial.
2 Consider mailing to different job titles simultaneously, with a different message that addresses each level’s concerns.
3 Clearly state the benefits of your product or service to the customer. People what to know how using your product or service will benefit them.
4 When sending a brochure, avoid chest-beating corporate brochures that contain too much jargon or technical language
5 Make the brochure clear and specific for the purpose
If you need help with your marketing, then please get in touch. Call us on 01274 965411 or email us at [email protected]
As members of the Chartered Institute of Marketing, we adhere to the Chartered Institute of Marketing code of practice https://www.cim.co.uk/
