Mind your language from Data Bubble
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Hints & Tips
Mind Your Language!!
I issue frequent blogs about HOW TO gain business – that is, after all, my business as a data broker – helping other businesses to grow. This week, I experienced something that inspired me to create my blog around HOW NOT TO gain business, in the hope you ensure you avoid similar flippant linguistic mishaps!
Don’t miss a trick
I was almost blown away by great customer service this week – instead I was mightily impressed, but left thinking what a trick had been missed by the shop owner!! OK, so when I entered the shop, the lady behind the counter, later to reveal herself as the owner, smiled and said hello. A great
10 ways to make sure your email campaign goes with a BANG!!
Bonfire Night is almost upon us as we hurtle towards Christmas in these ever-decreasing autumnal temperatures. Besides wrapping up warm as you stand around the bonfire eating parkin and toffee, you may be thinking about how to get more business leads. You may even be thinking about running a bulk email marketing exercise. I like
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Santa Claus is coming to Town!
I know…..”It’s only October, so why is Christmas the topic of this week’s blog” I hear you shout! Simple….. how many of you are going to be sending cards to your customer database? Probably quite a few of you I’d imagine – well you want to make sure they receive them don’t you!!??!! Many of
The Importance of Good Customer Service
Just stop and think for a moment – when was the last time you made a purchase and left thinking Wow –That was impressive! I was really made to feel special!!?? I bet for many of you, you really have to rack your brains!! Now, how many times do you leave feeling nonplussed, or worse
SMART – An Alternative Mnemonic
Most of us have heard of SMART – commonly used in businesses to describe a preferred “method” of working – “Work SMARTer, not harder” is a phrase I’ve often come across and, in my days of being an employee, often been lectured to about! Whilst those of us who work for another company may have
Networking a Powerful tool ?
Opinions, you could say, are divided. Some people swear by it……others swear about it! I network…..regularly. It’s one part of my marketing activity. (other activities include email, direct mail and telephone marketing) Nevertheless, I’m firmly in the court of those who swear by it. So what is networking and why do I place such importance
Time to Refresh?
I have dogs – two 35kg Rhodesian Ridgebacks! They need a lot of exercise, as you might imagine, so each and every day starts with an hour’s walk for me. I’m lucky, in that I live in a small village in the suburbs, very close to a golf course, reservoir and numerous fields. The dogs
How do I get clients? How much does it cost to get a customer?
When comparing different marketing activities you have to know the amount of money it costs to acquire that customer. This involves 3 simple calculations Cost of the activity – cost of placing the advert, networking etc. Your conversion rates Cost per sale / Cost per acquisition (CPA) The cost of generating one customer is called
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