We get asked lots of questions abut data so we have put together a Frequently asked Questions page for you to get answers to those burning questions.  

Yes you can purchase marketing data lists, as long as you comply with GDPR & PECR Legislation. Here is a link to the ICO Website using marketing lists

Begin by segmenting the list for targeted campaigns. Personalize your outreach based on the data you have, measure the results, and refine your approach accordingly. 

See our other blog How to Use Marketing Lists to Win New Clients offering further hints and tips 

Marketing data lists, a powerful resource for businesses, offer a multitude of benefits. They can supercharge your campaigns by ensuring your messages reach the right audience.  

The advantages range from increased sales to enhanced brand visibility. 

While marketing data lists can be a game-changer, they come with their share of challenges. It’s crucial to approach them with caution: 

Potential Pitfalls: Issues such as outdated data and data privacy concerns can pose hurdles. Without due diligence, businesses may encounter difficulties. 

How to Mitigate These Drawbacks: The key is choosing the right data provider. A company that prioritises data accuracy and adheres to GPPR and industry best practices. With a trustworthy partner such as Data Bubble, these disadvantages can be minimised, ensuring you reap the rewards of your marketing data lists. 

Deciding whether to invest in marketing data lists is a complex decision. Let’s examine the pros and cons:  Analysing the Pros and Cons: Marketing data lists offer targeted outreach, potentially higher ROI, and data-driven insights. On the flip side, there are costs, potential inaccuracies, and GDPR concerns to consider. These cons are mitigated when choosing Data Bubble as your trusted supplier because as a list broker we only work with list owner that have robust GDPR policies in place. Plus we offer data quality guarantees over and above our competition.  

When Using Marketing Data Lists Is Most Beneficial: A well-curated marketing data list can be particularly beneficial when launching a new product, entering a new market segment, or aiming to boost sales numbers. 

Here are some guiding principles: 

When choosing a List Broker it’s important to keep in mind the data accuracy. The data source, update frequency, and relevance to your target audience. We have over 10 different lists that we can select marketing data from this, ensuring you get the right list for your campaign.  

Best Practices for Getting Results: Regularly cleanse and update your list, segment your data for precise targeting, and consistently measure and analyse your results to refine your approach.  

See our other blog How to Use Marketing Lists to Win New Clients  

While marketing data lists are potent tools, they’re not the sole options available: 

Other Methods include: organic SEO, social media marketing, and traditional advertising avenues like TV and radio. 

Comparing Other Marketing Methods to Data-Driven Marketing: Traditional methods offer broad reach but may lack precision. Where a data-driven approaches, such as using marketing data lists, offer targeted outreach, quicker and measurable results. 

Start by defining your ideal target audience. For B2B Data this can be based on:  

Industry type – i.e. Accountants, Location, Size of the business by number of employees and Who you want to contact within the company (Managing Director / Head of IT / Marketing Manager etc.) 

For B2C data this can be based on:  
Age, gender, income, marital status. Location, hobbies and interests plus much more. Regularly update and cleanse the list to maintain its accuracy. 

Business data marketing offers targeted outreach, data-driven insights, potentially higher ROI, and the ability to tailor campaigns based on specific audience segments. 

GDPR compliance strengthenined the rights that EU individuals have over their personal data. Personal data means any information that can be used to directly or indirectly identify a person. This could be anything from a name, computer IP address, bank details or location data. For Eample:

• B2B = Business to Business (companies selling to other companies).

• Data Prospecting = Searching for, gathering, and refining contact and company data (like names, emails, company size, industry, pain points).

B2B Data-Driven Marketing refers to a marketing strategy where decisions around your campaigns and customer interactions are made on the basis of data rather than assumptions.

In simple terms:

It means using data about companies and their decision-makers (industry, company size, buyer behavior, pain points etc.) to plan smarter strategy with personalised messaging, and optimised results.

Direct Mail Advertising is when a business sends physical marketing materials, such as flyers, postcards, catalogues, brochures, or letters directly to the premises of an individual or business. 

Simply put: Direct mail is advertising that physically lands on the doormat of your target audience... not your email inbox.

Direct Mail has a number of measurable advantages:
1. High Visibility
🎯 2. Highly Targeted
✉️ 3. Personalization
🔥 4. Less Competition
📈 5. Higher Response Rates
💬 6. Tangible and Memorable
🛠️ 7. Flexible Formats
💡 8. Can Integrate with Digital Marketing
🧮 9. Measurable Results
🛡️ 10. Builds Trust and Credibility

Yes, data brokers are legal.

In the UK and the European Union stricter rules apply under laws like GDPR (General Data Protection Regulation) than they do in other parts of the world such as the United States.

Here are a few guidelines that data brokers need to adhere to:

• Companies must get clear consent before collecting personal data.

• People have the right to access, correct, or delete their data.

• Heavy fines are issued for misuse.

So, when is data brokering illegal?

• If they collect data without proper consent - see above.

• If they don't honour opt-outs from databases

• If they mishandle sensitive information.

• If they use deceptive or fraudulent practices*

*An example of deceptive practices would be misrepresenting how they will use someone's information.