Hints & Tips

Just how important are headlines? Well according to Dan Kennedy the headline is the single most important element for any kind of advertising you might do. Yes.. this includes all sales letters, social media posts and email marketing. Why are headlines so important? Did you know that on average, 8 out of 10 people will

Fool-proof techniques to clean up inaccuracies in your database Your marketing campaigns really are only as good as your data. Working with “unclean” data can cause you all sorts of difficulties. We recently discussed whether or not database cleaning is actually important (quick answer: it’s absolutely essential!) and with that in mind, today we’re going

Importance of Clean Data: How Important Is It? Heard of data cleaning? On this blog, we’ve covered extensively the steps of data cleansing and answered some of the most asked questions around it, but we’ve never delved into how important it actually is. So how important is clean data? Is it something you really need

As we’ve mentioned previously on this blog, it’s incredibly important to ensure that your database is clean. If your database is clean, your marketing campaigns have a much greater chance of being successful. On the other hand, data that isn’t cleaned will hold even the best of marketing campaigns back. In this blog post, we’ll

Creating marketing campaigns can be super challenging, especially as the sector keeps undergoing dynamic changes by the day. These campaigns, anyhow, remain the main reason for revenue growth for most businesses. According to a report, more than 67% of enterprises prefer including marketing campaigns like SEO in their top marketing tactics. However, a successful marketing

Marketing plans are there to help you promote your business and fulfil your target market needs. A tactical marketing plan requires research, patience, and discipline, but once implemented; it can significantly improve your business reach to the targeted audience and improve revenue growth. Now, you must be having questions like “what is the role of

What are Email blacklists? An email blacklist is a real-time database that contains a list IP addresses / domains that are considered as unwanted or spam. If your IP address is backlisted, then your emails will be blocked. Ending up on an email blacklist can hurt your delivery rate, which will cost you valuable time

Did you know that 47% of email recipients open an email based on the subject line alone? That’s my subject lines are key to the make or break of your email campaign. That’s why we have created a blog that teaches you How to Write GREAT Email Subject Lines The best way to write email

What is a SWOT analysis and why is it useful in business? SWOT stands for strengths weakness opportunity and threats. A SWOT analysis is a way of assessing these four areas of your business and can be used to help you make decisions within your business. It gives you the time and space to take

Do you want to Kick Start Your Sales? Many sales people are coming back from furlough and starting to look at their targets and pipelines. Many projects have been put on hold or even cancelled, meaning that once-healthy sales pipelines have been decimated. As such, I thought I would create a blog on 5 Ways

Inaccurate data may be killing the effectiveness of your marketing campaigns and causing you to miss new business opportunities. Errors, duplicates, and generally poor data can easily leave a bad impression on both your customers and prospects. Inaccurate data chips away at your business credibility, suggesting to others that you really don’t care about data

Have your sales pipeline dried up? I hear a lot of business owners and salespeople saying that they are worried that their sales pipeline has dried up. Sales are the life blood of any company and having a good sales pipeline helps you to close more sales and allows you monitor the current health of

A marketing plan is a road map that companies use to plan execute and track the results of their marketing strategy Download and use this template to guide you through writing your own marketing plan Template Marketing plan If you need any help then contact us on 01274 965411

Why Marketing Audits are Essential Marketing audits are reviews of your current marketing activity. Marketing audits give you valuable insights into customers old and new, as well as your prospects. These insights allow you to develop stronger connections with your current customers, whilst giving you opportunities to develop your prospects into becoming future customers. It’s