UK Business Lists Blog Section

Read all about our Business Lists service and further information around the subject of using these contact lists for your marketing exercises.

Five Steps for Targeted Data Use

5 Steps for Using Targeted Data to Skyrocket Your Sales Figures   Ever feel like you’re spending so much on boosting your sales but not getting profitable result?   Knowing exactly who needs your product and services is a great way to Skyrocket your sales. That’s the power of targeted data! Join our FREE event […]

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Understanding Your ROI

Understanding Your ROI – Part two

In the first part of this post ‘Understanding Your ROI’ we talked through the 4 steps to calculating your ROI   Example Calculation Imagine you spent £10,000 on a digital marketing campaign and tracked £15,000 in sales attributed to this campaign. – Total Returns: £15,000 – Total Cost: £10,000 – Net Profit: £15,000 – £10,000

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Understanding Your ROI

Understanding Your ROI – Part one

Why Understanding Your ROI is Essential in Marketing and How to Calculate It   Following last week’s Get More Lead Meet Up I spoke to a client about Return on investment. As it happens, he was crystal clear with his numbers and we discussed the fact that not every business owner knows how to calculate

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social media dates may 2024

May 2024’s social media dates

Key social media dates for May   As we step into May, gearing up your social media calendar is crucial to capitalise on key dates and events that resonate with your audience.   Whether you’re planning content around specific holidays, awareness days, or trending social themes, knowing these dates in advance can significantly enhance your

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Craft Personalised Messages

Craft Personalised Marketing Messages

How to Craft Personalised Messages for your email and social campaigns   Sending personalised emails or messages that resonate with the needs and pain points of each segment will make your content far more engaging.   Avoid the common mistake of sending generic sales pitches. Instead, provide value through industry insights, case studies, or how

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clean and acurat data

Harness Business Lists

How to Harness Business Marketing Lists for Effective Lead Nurturing   Step 1: Set up a Designated Email Set up a designated email that can be used for cold emailing. This helps protect your real email address from being blacklisted and reduces clutter in your inbox.   Step 2: Email Service Provider Set up an

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marketing strategies that win more often

Effective outbound marketing strategies

Gather ’round, folks! Let’s inject some excitement into how you perceive outbound marketing.   Despite sounding like a corporate buzzword, believe me, it’s a hidden treasure waiting to be uncovered. Outbound marketing isn’t merely an item in your budget; it’s your secret weapon on the business battleground! Unveiling the Mystery of Outbound Marketing! Envision outbound

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Relationship Selling

In the world of sales, relationship selling is a powerful approach that focuses on fostering strong, long-lasting connections with prospects and customers.   Instead of solely pursuing transactions, relationship selling emphasises providing value, building trust, and offering personalised solutions.   By prioritising the establishment of mutually beneficial relationships, this strategy aims to secure repeat business,

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Buying a business mailing list

Buying a business mailing list   Purchasing a business mailing list can provide a valuable foundation for your outreach efforts. However, the real success lies in effectively engaging with the individuals on that list. We will explain what to do once you have your new business mailing list, including segmenting the data, and outline the

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The Traditional Approach to Outbound Marketing

The Traditional Outbound Marketing Approach

Outbound Marketing: The Traditional Approach Outbound marketing, also known as traditional or interruption marketing, involves pushing your message out to a broad audience. This method is often associated with more direct and aggressive tactics. Here’s how outbound marketing works: Cold Calling: Outbound marketing commonly includes cold calling, where sales representatives reach out to potential customers who

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Which Is Best for Your Business?

Inbound or Outbound Marketing Strategy?

Inbound or Outbound Marketing:  Which Is Best for Your Business?   The question of whether inbound or outbound marketing is better for your business doesn’t have a one-size-fits-all answer. It largely depends on your industry, target audience, goals, and resources. Let’s delve into some key considerations to help you decide: Target Audience: Consider your ideal customers.

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inbound & outbound marketing

Inbound VS outbound marketing… How are they different?

Inbound vs Outbound Marketing… How Are They Different?   In the realm of sales and marketing, two prominent strategies often take center stage: inbound and outbound marketing. Both approaches have their merits and can be effective when executed correctly.   As a business owner, understanding the differences between inbound and outbound marketing can help you

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The truth about buying business lists for marketing campaigns

Tips for buying business lists for your marketing campaigns   A lot has been written about buying marketing lists… and a lot of it is misleading! Many people believe that buying mailing lists is a waste of money. Others fear that the data will be inaccurate or out of date. However, if you know how

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