Consumer Data: The Most Misunderstood Marketing Asset in the UK Consumer data is one of the most powerful tools available to UK marketers — yet it’s also the most misunderstood. Businesses hesitate, waste budget, or worse, buy cheap lists that land them in hot water with the ICO. The result is failed campaigns, bounced emails, […]
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5 Steps for Using Targeted Data to Skyrocket Your Sales Figures Ever feel like you’re spending so much on boosting your sales but not getting profitable result? Knowing exactly who needs your product and services is a great way to Skyrocket your sales. That’s the power of targeted data! Join our FREE event series, “Get
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Why Understanding Your ROI is Essential in Marketing and How to Calculate It Following last week’s Get More Lead Meet Up I spoke to a client about Return on investment. As it happens, he was crystal clear with his numbers and we discussed the fact that not every business owner knows how to calculate
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Key social media dates for May As we step into May, gearing up your social media calendar is crucial to capitalise on key dates and events that resonate with your audience. Whether you’re planning content around specific holidays, awareness days, or trending social themes, knowing these dates in advance can significantly enhance your
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How to Harness Business Marketing Lists for Effective Lead Nurturing Step 1: Set up a Designated Email Set up a designated email that can be used for cold emailing. This helps protect your real email address from being blacklisted and reduces clutter in your inbox. Step 2: Email Service Provider Set up an
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Our top 5 tips on creating case studies A good case study can create empathy with your customer. It can tell a story about how you understand their problems and pain points, by showing how you have helped others in a similar situation. Here are our 5 steps to Creating a Brilliant Case study:
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