How to Harness Business Marketing Lists for Effective Lead Nurturing

 

Step 1: Set up a Designated Email

1. Set up a designated email that can be used for cold emailing.
2. This helps protect your real email address from being blacklisted and reduces clutter in your inbox.

 

Step 2: Email Service Provider

1. Set up an account with an Email Service provider.
2. Ensure that you select an Email Service Provider that has an email warm-up feature as this improves deliverability rates, avoids blacklisting
3. A warm-up period helps you to establish a reputation as a legitimate sender. ISPs are cautious about new accounts with high email volume because spammers frequently create new accounts for spam campaigns.
4. A consistent, gradual increase in volume shows ISPs that your email activity is normal and trustworthy.

 

Step 3: Segment Your Marketing Lists

1. Begin by dividing your business marketing lists into segments based on criteria such as industry, company size, or interest level. This makes your communication more targeted and relevant.
2. A handy tip? Use CRM software to help with the segmentation process, ensuring you can easily tailor your messaging to meet the specific needs and interests of each segment.

 

Step 4: Craft Personalised Messages

1. Send personalised emails or messages that resonate with the needs and pain points of each segment.
2. Avoid the common mistake of sending generic sales pitches. Instead, provide value through industry insights, case studies, or how your product/service can solve their specific problems.

More to follow on Creating a personal message soon.