In the first part of this post ‘Understanding Your ROI’ we talked through the 4 steps to calculating your ROI

Imagine you spent £10,000 on a digital marketing campaign and tracked £15,000 in sales attributed to this campaign.

Your digital marketing ROI would be 50%, indicating a profitable campaign.

Attribution: Properly attributing sales to the correct campaign is crucial and can be complex, especially in multi-channel marketing.
Long-term Value: Consider the lifetime value of customers acquired through marketing efforts, not just immediate gains.
Market Variables: External factors such as economic shifts and competitive actions can impact ROI and should be considered in your analysis.
Why Understanding Your ROI is Essential in Marketing and How to Calculate It
In marketing, knowing your ROI is crucial for validating the effectiveness of your campaigns and making informed strategic decisions.
Mastering ROI calculations not only helps in optimising your marketing efforts but also in demonstrating the value of your marketing investment.
Whether you’re a seasoned marketer or new to the field, a solid grasp of ROI metrics is key to achieving success and sustainability in your marketing endeavours