Understanding Your ROI – Part 2

Understanding Your ROI

Understanding Your ROI – Part 2

In the first part of this post ‘Understanding Your ROI’ we talked through the 4 steps to calculating your ROI


Example Calculation

Imagine you spent £10,000 on a digital marketing campaign and tracked £15,000 in sales attributed to this campaign.

  • – Total Returns: £15,000
  • – Total Cost: £10,000
  • – Net Profit: £15,000 – £10,000 = £5,000
  • – ROI Fraction: £5,000 / £10,000 = 0.5
  • – ROI Percentage: 0.5 × 100 = 50%

Your digital marketing ROI would be 50%, indicating a profitable campaign.


  • Attribution: Properly attributing sales to the correct campaign is crucial and can be complex, especially in multi-channel marketing.
  • Long-term Value: Consider the lifetime value of customers acquired through marketing efforts, not just immediate gains.
  • Market Variables: External factors such as economic shifts and competitive actions can impact ROI and should be considered in your analysis.
  • Why Understanding Your ROI is Essential in Marketing and How to Calculate It
  • In marketing, knowing your ROI is crucial for validating the effectiveness of your campaigns and making informed strategic decisions.
  • Mastering ROI calculations not only helps in optimising your marketing efforts but also in demonstrating the value of your marketing investment.
  • Whether you’re a seasoned marketer or new to the field, a solid grasp of ROI metrics is key to achieving success and sustainability in your marketing endeavours


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