martin@reddesignservices.co.uk

Five Steps for Targeted Data Use

5 Steps for Using Targeted Data to Skyrocket Your Sales Figures Ever feel like you’re spending so much on boosting your sales but not getting profitable result? Knowing exactly who needs your product and services is a great way to Skyrocket your sales. That’s the power of targeted data! Join our FREE event series, “Get […]

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Understanding Your ROI

Understanding Your ROI – Part two

In the first part of this post ‘Understanding Your ROI’ we talked through the 4 steps to calculating your ROI   Example Calculation Imagine you spent £10,000 on a digital marketing campaign and tracked £15,000 in sales attributed to this campaign. – Total Returns: £15,000 – Total Cost: £10,000 – Net Profit: £15,000 – £10,000

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Understanding Your ROI

Understanding Your ROI – Part one

Why Understanding Your ROI is Essential in Marketing and How to Calculate It   Following last week’s Get More Lead Meet Up I spoke to a client about Return on investment. As it happens, he was crystal clear with his numbers and we discussed the fact that not every business owner knows how to calculate

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social media dates may 2024

May 2024’s social media dates

Key social media dates for May   As we step into May, gearing up your social media calendar is crucial to capitalise on key dates and events that resonate with your audience.   Whether you’re planning content around specific holidays, awareness days, or trending social themes, knowing these dates in advance can significantly enhance your

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Craft Personalised Messages

Craft Personalised Marketing Messages

How to Craft Personalised Messages for your email and social campaigns   Sending personalised emails or messages that resonate with the needs and pain points of each segment will make your content far more engaging.   Avoid the common mistake of sending generic sales pitches. Instead, provide value through industry insights, case studies, or how

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clean and acurat data

Harness Business Lists

How to Harness Business Marketing Lists for Effective Lead Nurturing   Step 1: Set up a Designated Email Set up a designated email that can be used for cold emailing. This helps protect your real email address from being blacklisted and reduces clutter in your inbox.   Step 2: Email Service Provider Set up an

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marketing strategies that win more often

Prepare for a Spin on Outbound Marketing!

Outbound vs. Conventional Marketing   The Marketing Showdown Imagine a marketing arena where two formidable contenders go head-to-head. In one corner, the timeless and traditional Traditional Marketing, and in the other, the assertive and direct Outbound Marketing. Let’s explore what distinguishes these two and why this face-off is crucial for businesses. Initiative vs. Inactivity: Traditional

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marketing strategies that win more often

Effective outbound marketing strategies

Gather ’round, folks! Let’s inject some excitement into how you perceive outbound marketing.   Despite sounding like a corporate buzzword, believe me, it’s a hidden treasure waiting to be uncovered. Outbound marketing isn’t merely an item in your budget; it’s your secret weapon on the business battleground! Unveiling the Mystery of Outbound Marketing! Envision outbound

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marketing lists to win customers

Use Marketing Lists to Win New clients

Are you facing the challenge of growing your email marketing lists organically?     Maybe you’re gearing up to launch a hot new product with just a handful of prospects in your corner.   Or perhaps you’re on a mission to reach that specific niche audience you’ve been eyeing?   Well, my friends, you’re in luck because

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Relationship Selling

In the world of sales, relationship selling is a powerful approach that focuses on fostering strong, long-lasting connections with prospects and customers.   Instead of solely pursuing transactions, relationship selling emphasises providing value, building trust, and offering personalised solutions.   By prioritising the establishment of mutually beneficial relationships, this strategy aims to secure repeat business,

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Buying a business mailing list

Buying a business mailing list   Purchasing a business mailing list can provide a valuable foundation for your outreach efforts. However, the real success lies in effectively engaging with the individuals on that list. We will explain what to do once you have your new business mailing list, including segmenting the data, and outline the

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The Traditional Approach to Outbound Marketing

The Traditional Outbound Marketing Approach

Outbound Marketing: The Traditional Approach Outbound marketing, also known as traditional or interruption marketing, involves pushing your message out to a broad audience. This method is often associated with more direct and aggressive tactics. Here’s how outbound marketing works: Cold Calling: Outbound marketing commonly includes cold calling, where sales representatives reach out to potential customers who

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Which Is Best for Your Business?

Inbound or Outbound Marketing Strategy?

Inbound or Outbound Marketing:  Which Is Best for Your Business?   The question of whether inbound or outbound marketing is better for your business doesn’t have a one-size-fits-all answer. It largely depends on your industry, target audience, goals, and resources. Let’s delve into some key considerations to help you decide: Target Audience: Consider your ideal customers.

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