Part 3 of Understanding Direct Marketing Purchasing Consumer Data – Breaking Down the Marketing Methods and Their Legal Basis ???? Postal Marketing – Legitimate Interest Marketing via post can be done under Legitimate Interest, provided that the marketing activity does not infringe on consumer rights or expectations. As such you can purchase consumer data […]
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Part 2 of Understanding Direct Marketing What is the Legal Bases for Direct Marketing When handling consumer data, there are two main legal bases to consider: Consent – The individual must give explicit permission for their data to be used. Legitimate Interest – Marketing activities must be necessary and not override consumer rights. The table
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Part 1 of Understanding Direct Marketing First of all … What is Direct Marketing? Direct marketing refers to any form of communication aimed directly at consumers to promote products, services, or brands. This includes channels like email marketing, telemarketing, SMS marketing, and postal marketing. The ability to use consumer data for marketing purposes depends on
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Learn exactly how a Business List can help you market your business? https://databubble.co.uk/wp-content/uploads/2024/12/how-can-a-business-list-help-your-business.mp4 Hi there. It’s Joanne from Data Bubble. How can a business list help your business? A high-quality business list can supercharge your sales and marketing efforts by helping you target the right people. Focus on businesses that are more likely to benefit
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https://databubble.co.uk/wp-content/uploads/2024/12/are-you-overthinking.mp4 Hi there. It’s Joanne from Data Bubble. Are you overthinking buying a business-to-business list for your sales and marketing campaigns? Do you find yourself stuck in analysis paralysis? When it comes to buying a business list, you’re spending hours, maybe even weeks thinking, oh, is it the right move? What if it
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So, which database is best for marketing your business? https://databubble.co.uk/wp-content/uploads/2024/12/which-database-is-best.mp4 Hi there. It’s Joanne from Data Bubble. I’m often asked which database is best. Well as a data broker, I don’t own any data whatsoever. What I would do is take a brief from a client. They would advise me what data that they actually
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Exactly what is a Business Marketing List? https://databubble.co.uk/wp-content/uploads/2024/12/what-is-a-business-list.mp4 Hi there. It’s Joanne from Data Bubble. I often get asked what is a business list. A business list is a database of contact information for companies and decision-makers. It typically includes details like company name, address, phone number, and email address, as well as the industry,
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How do go about finding the best B2B Data list for my business? https://databubble.co.uk/wp-content/uploads/2024/12/how-do-i-find-b2b-data.mp4 Hi there. It’s Joanne from Data Bubble. I must often be asked, how do you find a business-to-business list? Well, I’ve been working within the industry for a long time, and I know different list owners. As a data broker, I
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5 Steps for Using Targeted Data to Skyrocket Your Sales Figures Ever feel like you’re spending so much on boosting your sales but not getting profitable result? Knowing exactly who needs your product and services is a great way to Skyrocket your sales. That’s the power of targeted data! Join our FREE event
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In the first part of this post ‘Understanding Your ROI’ we talked through the 4 steps to calculating your ROI Example Calculation Imagine you spent £10,000 on a digital marketing campaign and tracked £15,000 in sales attributed to this campaign. – Total Returns: £15,000 – Total Cost: £10,000 – Net Profit: £15,000 – £10,000
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