Industry News

A database of clients and prospects is a valuable tool, though its value is determined primarily by its accuracy. If it’s full of incomplete or out of date data, then not only is it likely to make any marketing campaign flop financially, but could also cost significantly in terms of time too. In fact, in a […]

ICO Issues New Direct Marketing Guide The Information Commissioner’s Office (ICO) has recently updated its free Direct Marketing Guide in light of the recent announcements regarding the imminent changes to GDPR (General Data Protection Regulations). It is also with the aim of better informing not-for-profit organisations (such as charities) of their obligations following a spate

In 2018, new rules will come into force regarding Data Protection, called the General Data Protection Regulations ( GDPR ). These changes will impact the way your business must treat data in general, besides adding how you must mitigate any breach that occurs. Whilst the final wording has yet to be agreed (and as such,

Personal Data in the Business to Consumer (B2C) world is fairly straightforward – everything is Personal Data, because it refers to a person, i.e. a consumer. However, there is a common misconception that Business to Business (B2B) data is purely business and therefore does not include any Personal Data. It’s a simple mistake to make

When you send an email to several people, knowing when to use Blind Carbon Copy (“BCC”) rather than simply “To” or Carbon Copy (“CC”) is essential. Here’s why… It’s a Matter of Visibility When you include someone’s details in either the “To” or “CC” section of an email, those details will be visible to everybody

Email Marketing is a great way of getting your message to your target audience – emails go straight to your target’s PC, laptop, tablet, phone – right there for them to view immediately. However, a couple of recent reports indicate that whilst Email Marketing remains arguably the most simple and cost-effective way of sending a

We thoroughly enjoyed our time at The Business Networking Show 2015 # TBNS2015 in Wolverhampton last Friday. Being an exhibitor at a big event like this is a very different experience from being a delegate or presenter and there certainly are advantages to literally ‘setting your stall out’ at a networking conference. Consider yourself ‘on

Despite the notion that Telemarketing is a dinosaur that it is being replaced by email and social media, we find that many businesses (including our own) still rely on the telephone for lead generation purposes. B2B Telemarketing and lead generating after all, has a very different dynamic than that of B2C. However, it is still

The DMA has recently issued a white paper containing comprehensive guidelines to call centre staff that may deal with Vulnerable Consumers – ‘Guidelines for Contact Centres dealing with Vulnerable Consumers 2015’. The guidelines were first published in 2012 but have been updated and re-published this month and will be an interesting read for all call

I received an email from eCommerce Insights recently, within which was an article that drew my attention. It revolved around the online shopping experience, which is something I’m quite familiar with (ahem!), and it made for a very interesting reading! Did You Know? A recent survey has suggested that, on average, over 67% of online