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I often go to networking events and see people collecting vast number of business cards.. and I often wonder what happens to the cards collected …Will they be sat on a desk for a while, be put in a business card wallet or simply thrown away? This brings me on to my blog topic Data […]
Data capture – What is Data Capture? Read More »
The most common question I get asked is what will be my success rate for a direct marketing campaign… This is a really tough question for me to answer… Marketing all depends on speaking to the right person at the right time with the right offer, get these right and you have a successful campaign
Do your marketing sums? Read More »
Royal Mail is launching a campaign in support of its Advertising Mail proposition that encourages trial of its direct marketing service. The campaign aims to demonstrate how the 92% open rate of direct mail can help generate the best value for marketing spend. The campaign is aimed at first time users of direct mail or
What is a list broker? A list broker acts as an agent for those companies who wish to conduct a direct marketing campaign such as direct mail, email, telemarketing or SMS broadcasting to gain new customers. The List broker will conduct research on your behalf saving you time sourcing the right list. Why use a
Why Brokers work for email marketing Read More »
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