I received an email from eCommerce Insights recently, within which was an article that drew my attention. It revolved around the online shopping experience, which is something I’m quite familiar with (ahem!), and it made for a very interesting reading! Did You Know? A recent survey has suggested that, on average, over 67% of online […]
Further to our article in January, TPS News – Does Your Company Telemarket?, the Government announced last week that they are backing the ICO (Information Commissionaire’s Office) proposals, making it easier to penalise companies that breach regulations on cold calling. Changing the telemarketer’s laws Up to now, the ICO could only issue fines to firms
Update on Telemarketers Laws – Cold Callers Take Note Read More »
Whilst catching up with all the latest news and views from the Direct Marketing Association (a must-read), I came across a fascinating article about the Lidl supermarket’s #LidlSurprises marketing campaign. Now, I have been aware of the campaign as I have seen the TV adverts, but the article alerted me to how well-crafted their campaign
A Big Marketing Campaign made of ‘Little Surprises’ Read More »
If you or your company make sales and/or marketing calls, the following information is a must-read: The Information Commissionaire’s Office (ICO) is likely to be making Directors personally responsible for TPS (Telephone Preference Service) breaches. Although the new laws do not change until later this year and the proposals haven’t been formalised as yet, there
At Bubble Towers we like to keep our fingers on the pulse of all things marketing related. We like to know about new industry trends so we can pass on our insider knowledge to our clients. This week was no exception as I came across a research findings report from the DMA (Direct Marketing Association)
November Newsletter! Happy Halloween, Happy All Saints’ Day and Happy Guy Fawkes Night – in fact happiness is reigning supreme at Bubble Towers this month. WE’RE 5 YEARS OLD!!! Yes, it’s Happy Birthday to Us, as 29 October 2014 saw us reach the end of our 5th year of trading. HUGE thanks go to all
It’s celebration time at Bubble Towers! Data Bubble has reached the milestone of being 5 Years Old! Steve and I are acting a bit like proud parents – ‘can’t believe how time has flown’ and ‘look at our baby all grown up’! Time really has flown since those early days, working alone out of a
Further to my recent article about the DMA’s new 5 Principle Code to ensure honest and fair marketing, I watched Channel 4’s Dispatches from a couple of weeks ago over the weekend ‘How to stop nuisance calls’ (I recorded it!) The programme dealt with charities that out-source their telephone fundraising campaigns to private telemarketing companies.
The latest news from the DMA (Direct Marketing Association) is that they have produced a new code of conduct. The new DMA code replaces the fairly weighty and brittle existing code with 5 principles of responsible marketing. The new code comes at the same time as the DMA are publishing a new and more interactive
As I write this I am sitting at my new desk in our swanky new offices. Bubble Towers has moved! Our new address is: Offices 7 & 8, Ground Floor, Beck Mill, Reva Syke Road, Clayton, Bradford, BD14 6QY Our new phone number is 01274 965411. We have spent the last few days packing up
Direct Marketing in Pastures New! Data Bubble Has Moved Read More »
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