LinkedIn is my favourite business social media channel – anyone who reads my blogs with any degree of regularity will know that! However, I have noticed over the years how it has evolved and, indeed, the way it is used seems to have evolved too. In the Beginning… At the time I first became aware […]
Despite the notion that Telemarketing is a dinosaur that it is being replaced by email and social media, we find that many businesses (including our own) still rely on the telephone for lead generation purposes. B2B Telemarketing and lead generating after all, has a very different dynamic than that of B2C. However, it is still
The DMA has recently issued a white paper containing comprehensive guidelines to call centre staff that may deal with Vulnerable Consumers – ‘Guidelines for Contact Centres dealing with Vulnerable Consumers 2015’. The guidelines were first published in 2012 but have been updated and re-published this month and will be an interesting read for all call
Business networking is an integral part of our marketing strategy and we know we’re not alone in that mindset. However, I have had two rather distasteful experiences recently that made me wonder – how many people are getting the concept of business networking wrong? Sell through the room, not to it There is a common
This Month’s Newsletter! It’s Steve’s favourite month of the year!!! No, not because we’re on our holidays (we’re not!). No, not because the weather is (sometimes!) nice and warm. No, not because he loves strawberries (although he does!)……it’s Tour de France month!!! Sigh… He’s extra excited this year, as Chris Froome won the Criterium du
Many of you will know (and see) that I regularly publish LinkedIn articles. I’m rather prolific on this medium, frequently starting and contributing to discussions and more recently, publishing LinkedIn articles. I find it a great way to get myself out there – let’s face it, you have to use the tools you have to
I received an email from eCommerce Insights recently, within which was an article that drew my attention. It revolved around the online shopping experience, which is something I’m quite familiar with (ahem!), and it made for a very interesting reading! Did You Know? A recent survey has suggested that, on average, over 67% of online
Further to my recent blog about KISS (Keep It Simple Stupid), I thought I’d drop another little nugget of advice regarding direct marketing content. This is thanks to a recent email I received. Let me explain… There’s Something Missing… I received a marketing email last week which, at first glance, had all the appropriate content.
For The Sake of Clean Data – Don’t Forget the Basics Read More »
As regular networkers, we see a lot of people week in, week out. Some we have seen as always confident, though others not so confident. In fact some, Steve included, who did originally fear talking, have been seen to grow in confidence week by week, through networking alone (it’s a fabulous tool for self-confidence alone,
OK, I’m not divulging intimate secrets about Steve and I here…for those of you not aware of this acronym, it stands for “Keep It Simple, Stupid!” Supposedly originating from the military in the 1960’s, this is an acronym that you ought to familiarise yourself with and, wherever possible, implement within your marketing strategy. It’s an
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