Read all our hints and tips around the data we provide and how to get the most of our contact lists for your marketing exercises.
Often it’s the owner who undertakes the task of marketing the business, usually with minimal time and limited expertise. Whilst this can bring some degree of success, it’s sometimes seen as a loathsome task that takes valuable time away from the running of the business. For this reason, it’s often done only when they have […]
Marketing for Businesses with no Marketing Manager Read More »
The recent rise of SMS Marketing (text messaging) shows little sign of slowing down, and why should it? It’s quick, economical and very effective in that you get straight to the eyes of the recipient. Whether you’re making sales, sending invites / reminders, or conveying thanks, much like love, texting is a many splendoured thing!
What are the Rules on SMS Marketing? Read More »
Any company’s biggest asset is its customers and as with any asset, it’s vital that it be looked after correctly. Why Use a CRM System? A CRM (Customer Relationship Management) system is a great tool for helping ensure you utilise the asset of customers and prospects as best you can. It stores information about them
Is Your CRM System Clean and Working For You? Read More »
Data Bubble has been helping colleges to promote themselves to their local business community for several years. In doing so, colleges place themselves in the forefront of the minds of local businesses. This not only raises the college profile, but proves invaluable for students looking to gain work placements and apprenticeships. Engage Through Business Events
How Colleges Use Data to Engage with Local Businesses Read More »
“Buy cheap, buy twice” is a phrase I came to learn as a growing Yorkshire lass many a year ago. Sure, the Yorkshire folk have been stereotyped as being reminiscent of the rear end of a floaty “quacking” bird. However, I’d say I’m more “savvy” than tight – in other words, I don’t mind paying
Beware of Poor Data – You Get What You Pay For Read More »
Mailing Lists We are always happy to assist you when it comes to finding your perfect list. Whilst we won’t tell you what to do (since nobody knows your business better than you do), we can impart our years of experience to help you along the way. Please see some brief advice videos where Joanne
Video Advice Using Mailing Lists Read More »
What exactly is The 5 Step Data Bubble Process™ and what does it include? The The 5 Step Data Bubble Process™ helps you build a really effective direct marketing campaign and is based on our experience with a number of companies. Here is the process: Step 1 – Initial Fact Find We will have an
The 5 Step Data Bubble Process Read More »
The inspiration for these Telemarketing Tips came from my receiving possibly one of the worst cold calls ever! As an open networker, I accepted a LinkedIn “Invitation to connect” this week from someone wanting to join my network. Within five minutes of accepting, I received several sales emails, followed by a telephone call. The Phone
Data Bubble’s Top Ten Telemarketing Tips Read More »
Our blogs often give useful tips on how to ensure your marketing has the best chance of success. One of the most important things we stress is the need to deliver the Right Message to the Right Person at the Right Time and Good Timing is an essential factor in this trilogy of tips. Recently,
The Importance of Good Timing Read More »
Too many times I am the recipient of customer service that leaves me speechless, and not in a good way! Whether it’s sales assistants chatting to each other as they serve you or being left to hold on the phone for what feels like days at a time. I’m sure we all have come across
Poor Response Times Cost You Business Read More »
The Time Investment It’s true that creating a Business Blog takes time, and I’m not just referring to the time taken to write it. You then have to think about adding pictures, making sure it’s SEO’d properly, adding it to your website, sharing it on social media. All these things take time, time which many
The Business Blog – A Cost-Effective Marketing Tool Read More »
After reading last week’s blog (Click HERE to read), you’ll now have a lovely Clean Database to work with. So, how do you keep on top of it and ensure that its contents are kept up to date? Here are a few tips I hope you find of use… You Can’t Beat Regular Contact There’s
Easy Ways to Keep a Clean Database Read More »
A database of clients and prospects is a valuable tool, though its value is determined primarily by its accuracy. If it’s full of incomplete or out of date data, then not only is it likely to make any marketing campaign flop financially, but could also cost significantly in terms of time too. In fact, in a
What is Database Cleaning and Why Bother? Read More »
Anyone who has known us for any length of time will know how much we promote the ideology that the most successful marketing campaigns are those which deliver the Right Message to the Right Person at the Right Time. Get these three things correct and you’re laughing! How Do You Buy Your Car Insurance? I
Timing Your Direct Mail Campaign Read More »
Following on in many ways from my recent blog about What Constitutes Personal Data in B2B (and I recommend reading it in conjunction with this, in order to have a full understanding – Click HERE to read), I thought it worthwhile expanding to a related subject – that of what you can and can’t do
Direct Marketing to Publicly Available Information Read More »
Steve and I are keen networkers – we believe in the power of networking. In fact, many of our clients have come about through networking and I’d like to think that many of our fellow networkers have in turn gained many new clients thanks to us! That’s the beauty of networking – the camaraderie and
The Power of Networking – You Never Know… Read More »
ICO Issues New Direct Marketing Guide The Information Commissioner’s Office (ICO) has recently updated its free Direct Marketing Guide in light of the recent announcements regarding the imminent changes to GDPR (General Data Protection Regulations). It is also with the aim of better informing not-for-profit organisations (such as charities) of their obligations following a spate
ICO Issues New Direct Marketing Guide Read More »
In 2018, new rules will come into force regarding Data Protection, called the General Data Protection Regulations ( GDPR ). These changes will impact the way your business must treat data in general, besides adding how you must mitigate any breach that occurs. Whilst the final wording has yet to be agreed (and as such,
General Data Protection Regulations (GDPR) Read More »
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