Hints & Tips

Direct Marketing and GDPR – FACT vs MYTH The introduction of the new privacy legislation in May 2018 has brought about a lot of confusion in the business world. Whilst that confusion is slowly being clarified, there remain some common myths about what can and can’t be done. This blog aims to clarify some of […]

3 Ways to Create a Sales Pipeline I have been out and about speaking to sales people and business owners and whilst for many, business is great right now, some are saying that they haven’t got a pipeline for the future. Most would agree that it is important to have a good pipeline. However, many

Good Customer Service is Key to Running a Successful Business One of my favourite blog topics is Customer Service and my belief that, in general, it has suffered a continual decline over the past few years. The thing is, companies can really set themselves aside from their competition by adopting good customer service policies, yet

Accurate Business Data is Key to a Successful Telemarketing Campaign The thing is, a campaign is only as good as the data and if the data is poor quality, then the results are likely to be poor. B2B Marketing Data Data is the most important element whenever you are undertaking any type of Direct marketing

3 Step to formulate a Simple Marketing Plan   One of the most common things SMEs struggle with is creating a marketing plan. It’s all very well being the best at what you do, but unless others know that, how are you ever going to attract them to you? A marketing plan doesn’t have to

An Accurate Business Database Means More Customers Who would argue against the well-known phrase “You get out what you put in”? Not many, I dare say. Well, why should marketing data be any different? Waste of Money … How many times have you received a direct marketing communication that was of absolutely no relevance to

Arguing with prospects = Poor telemarketing   I received a telemarketing call this week only to be confronted with an argument. this got me thinking Arguing With a Prospect is a Poor Telemarketing Tactic I’m staggered at just how poor some telemarketing sales people truly are In many instances, the only differentiator between you and

Marketing Data Why it’s Can Be Used to Grow Your Business Many small business owners want to grow their business but in order to grow your business successfully, you need to understand your customers first. Your customer data is the key to helping business owners understanding your ideal clients and then getting a new prospects

The Importance of Timing in Marketing At 9.30pm on Bank Holiday Monday, an advert came on TV for a very well-known high street shop, advertising sale prices on many of their goods. Those sale prices were available in-store until Bank Holiday Monday, i.e. that same day. The store had closed several hours earlier, meaning the

3 top tips for creating a credible business reputation   Creating a credible business reputation is essential to any business’s survival. The trust and confidence of the client will have a direct effect on a company’s sales. In the past, you might have been able to get new clients by turning up to meetings in

7 Ways To Win More Clients   Its often said that in marketing you have make 7 touches with a prospect before they become a client. We have created 7 Touch Marketing plan to help you get more new clients When you create your marketing plan, put yourself in the shoes of your prospect. What

Timing Is The Key To Your Marketing Success Good Timing Is Key To the Success of Your Marketing Campaign. Here at Data Bubble we always stress the need to deliver the Right Message to the Right Person using the Right Channel at the Right Time, yet get the timing wrong and it really doesn’t matter

Do you know about the most important numbers in business? I once heard a salesperson say “All sales are good sales”, but when I asked what profit he was working to, he didn’t have a clue. His boss had told him to simply get sales through the door, so he did what was asked of