I recently received two pieces of direct mail marketing that were a complete waste of money – all because the company issuing the mailing held poor quality data. Wanted: Direct Mail For Recycle Bin The first mailshot I received came on Monday, from a company that specialises in clothing for children aged 0 – 12. […]
Poor Quality Data Means Money Down The Drain Read More »
This Month’s Newsletter! We hope you are enjoying the holiday season…Our aim is to give you some updates on Data Bubble, along with some hints and tips along the way..We hope you enjoy our newsletters and welcome any comments… Call me on 01274 483936 Data Bubble News updates Last month we had a fantastic holiday
August 2013 Newsletter Read More »
As many of you know, I take an active interest in all things sales and marketing, especially sales opportunities. This week, I had two completely different sales experiences that I wanted to share with you so that you too could see how the sheer lack of timing can cost you business! Hairdresser Required I
Timing is Key to Winning New Business Read More »
What’s the connection between visiting a restaurant you have never been to before and buying a data list from a company you’ve never used before? Read on! Fact Finding Whilst gadding about Torquay this week, it was decided to take a break from all the rampant sunshine and find a smackerel of something delicious to
How Do You Choose Your Data List Provider? Read More »
What a controversy!! I’ll say no more than Sainsbury’s! For those unaware, a checkout worker at Sainsbury’s recently refused to serve someone because she was on her mobile phone at the checkout. It has sparked an amazing row across social media that has in turn brought with it huge media interest both on television and
The Customer is Always Right…….Right? Read More »
This week, we have a guest blog on Marketing Lists from Blueberry Wave – our thanks to them for this interesting and informative publication regarding what makes a great marketing list….. Why Is a Great Marketing List Important? A great marketing list can mean the difference between a mediocre and a magnificent direct marketing campaign.
Marketing Lists: What Every List Buyer Should Know Read More »
Direct Email Marketing seems to be an ever-increasing means of delivering a sales message to a targeted audience. Since it’s simple, relatively inexpensive and if conducted properly, effective, it’s no real surprise. However, having recently received some email marketing that I consider to be extremely misleading, I have to question the morals behind some of
Beware of Potentially Misleading Direct Email Marketing Read More »
A Business List Case Study from Data Bubble For this week’s blog, I thought I would present a business list case study. I recently undertook a project for a company that provided financial services. The company had telephone sales staff who were telemarketing to a list of businesses. This business list was a mixture of
Business List Case Study Read More »
This blog is about how to sell in business or maybe it’s how not to sell, we hope you enjoy it. OK, admit it – you watch The Apprentice, right? Now, go on, admit that you also love nothing more than staring at the screen in disbelief at how thick some of the contestants are……and
How To Sell …… Or Not! Read More »
This week, I have received two pieces of direct marketing mail that have, if nothing else, inspired this blog. Most of you know how passionate I am about this industry. I love nothing more than to give direct marketing tips to my readers and this week, I have what I consider to be probably the
Direct Marketing Tips – Right Message, Right Person, Right Time Read More »
Do you want to contact UK companies that have fleet vehicles? Well now you can – Call 01274 965411 to get a quote for a UK Fleet Vehicles Database The UK Fleet Vehicles Database currently holds approximately 79,000 records of companies based in the United Kingdom that have a fleet vehicle, with over 80% of
Companies with Fleet Vehicles Read More »
Well now you can… call 01274 965411 Exporters Database This Database currently holds 34,580 records of companies that export with the 30,990 records having the presence of an email. The data is spread across all industries UK wide. The data is collected from direct company contact and telephone verification, telephone verification is carried out on
Do you want to contact UK Companies that Export? Read More »
This Month’s Newsletter! We hope you are enjoying the May sunshine …Our aim is to give you some updates on Data Bubble, along with some hints and tips along the way.. We hope you enjoy our newsletters and welcome any comments… Call me on 01274 483936 News updates Congratulations to Steve and Joanne who have
May – This Months Newsletter Read More »
Call 01274 965411 for a quote The Transport and Communications Database. This is a UK Database containing over 65,000 airlines, shipping companies, bus & coach companies, telecommunications, freight service providers and much more. The Transport and Communications Database. The Database is ideal for promoting printing, design, advertising, mechanics, fulfilment services, telemarketing, to name but a
Do you want to target transport and communications industries? Read More »
We went to a wedding this weekend – my Dad’s, as it happens! Now, I’ve been to a few wedding receptions in my time, as I’m sure have most if not all of you. Those of you who have will most likely have experienced at one time or another poor service, poor food and depressed
Take the Time to Praise a Job Well Done! Read More »
I seem to be receiving an increasing number of emails recently that not only constitute SPAM but in doing so, fall foul of Legislation surrounding the topic. This last week alone, I have received emails that have: CC’d numerous other contacts, whose details, including mine, have been visible to all recipients (instead of BCC) Failed
SPAM – Do You Comply With Legislation? Read More »
Congratulations to both Steve and Joanne who have completed this years Pedals for Pounds #P4P4 Challenge! Cycling 240 miles around Yorkshire in aid of the Yorkshire Air Ambulance and Huddersfield Town Academy Here are some photographs- Training before the start The Brown Team ready for the off !!!.. Up the browns !! Meeting some great
Is it me or has there been an increase in the use of negative marketing recently? Negative marketing is simply marketing yourself by making your competition look bad or inferior. It’s an interesting way of promoting yourself, for sure, and carries a not insignificant element of risk with it. Whilst the depth of the derision
Negative Marketing Read More »
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