WHY USE A DATA BROKER?
There are many reasons why you could benefit from using a data broker. But first, let’s consider what data brokers are.
What do we mean by Data Broker?
A Data broker (also known as a data provider or data supplier) is an independent company that supplies B2B data and consumer data for marketing campaigns. They differ from list owners in that they don’t compile or hold any lists. A list owner has the responsibility of collecting information, updating it, and keeping it clean. A data broker doesn’t have that responsibility, though they will monitor the list owners that they use to ensure they keep their database clean and up-to-date.
Why do they exist?
For similar reasons to insurance brokers or finance brokers, data brokers are able to search the market and source the most appropriate mailing lists from any list owner, based on your requirements. With so many different mailing lists available, they save you time and resources trying to find those perfect mailing lists.
Why not go direct?
Because data brokers are independent, they open up the entire mailing lists market to you. Furthermore, if there are different options available to you, they can advise on the best mailing list for your marketing campaign, completely impartially. Since list owners can only provide the list they collate and manage, you may find your options very limited, which may not be the ideal solution for your marketing campaign.
In addition, many list owners have high minimum order volumes which make them restrictive to some companies. Data brokers tend to have agreements with their suppliers that allow them to work with much smaller minimum order volumes, making them far more cost-effective and accessible.
Is it legal to use a broker for your data?
Absolutely. The law recognises data brokers and even makes specific mention of them within current legislation. A good, reputable data broker will not only advise you with regard to maximising your marketing campaign, they will also help you to stay the right side of the law.