29 January 2025

Part 4 of Understanding Direct Marketing Best Practices for Compliant Direct Marketing   Gain Consent Where Required – Ensure email, SMS, and TPS-registered phone marketing have proper opt-in consent. Maintain Clear Opt-Out Options – Provide recipients with an easy way to unsubscribe from marketing communications. Respect the Telephone Preference Service (TPS) – Do not call […]

Part 3 of Understanding Direct Marketing Purchasing Consumer Data – Breaking Down the Marketing Methods and Their Legal Basis   ???? Postal Marketing – Legitimate Interest Marketing via post can be done under Legitimate Interest, provided that the marketing activity does not infringe on consumer rights or expectations. As such you can purchase consumer data

Part 2 of Understanding Direct Marketing What is the Legal Bases for Direct Marketing When handling consumer data, there are two main legal bases to consider: Consent – The individual must give explicit permission for their data to be used. Legitimate Interest – Marketing activities must be necessary and not override consumer rights. The table

Part 1 of Understanding Direct Marketing First of all … What is Direct Marketing? Direct marketing refers to any form of communication aimed directly at consumers to promote products, services, or brands. This includes channels like email marketing, telemarketing, SMS marketing, and postal marketing. The ability to use consumer data for marketing purposes depends on