Part 1 of Understanding Direct Marketing
First of all … What is Direct Marketing?
Direct marketing refers to any form of communication aimed directly at consumers to promote products, services, or brands. This includes channels like email marketing, telemarketing, SMS marketing, and postal marketing.
The ability to use consumer data for marketing purposes depends on the legal basis of processing. Companies must either gain explicit consent or demonstrate a legitimate interest under GDPR.
Data: Compliance and Best Practices
When marketing to consumers its important to understand and comply with legal frameworks like GDPR (General Data Protection Regulation) to avoid fines and ensure ethical marketing practices.
This blog will explore the different direct marketing methods, their legal bases, and how businesses can legally use consumer data while maintaining compliance.
[ Read Part 2 ]
