Understanding Direct Marketing – Part 4

Part 4 of Understanding Direct Marketing

Best Practices for Compliant Direct Marketing

1. Gain Consent Where Required – Ensure email, SMS, and TPS-registered phone marketing have proper opt-in consent.
2. Maintain Clear Opt-Out Options – Provide recipients with an easy way to unsubscribe from marketing communications.
3. Respect the Telephone Preference Service (TPS) – Do not call individuals listed on TPS without explicit consent.
4. Document Your Legitimate Interest Assessments (LIA) – If relying on Legitimate Interest, document the necessity and balance consumer rights.
5. Keep Data Up to Date – Use data cleaning services to ensure that your marketing lists remain compliant and relevant.
6. Train Your Team on GDPR Compliance – Make sure everyone handling data understands their legal responsibilities.

Marketing to Consumers the Right Way

Direct marketing campaigns can be a powerful tool, but compliance is non-negotiable.

By understanding the legal basis for consumer data processing, businesses can protect consumer rights, avoid fines, and build long-term trust with their audience.

If you’re looking for GDPR-compliant business and consumer marketing lists, data cleaning services, or expert guidance on direct marketing, Data Bubble can help!