Marketing plans don’t have to be massive reports that just get filed away … Do they?

I must admit I have always thought that marketing and business plans were a little bit of a waste of time due to the fact that the information they contained was irrelevant and usually made up the bank manager or business advisor!! They often got tucked away only to be reviewed at the year end. […]

Marketing plans don’t have to be massive reports that just get filed away … Do they? Read More »