If care homes are your ideal customer, stop hoping they’ll find you – start putting your business in front of them.
Whether you’re using email marketing, telemarketing or direct mail, success starts with reaching the right people.
Who’s in a UK care homes database?
Our UK care homes data identifies decision-makers across residential, nursing and specialist care homes throughout the UK – owners, managers and the people who actually sign off purchases.
Who sells successfully to care homes?
Medical equipment suppliers, healthcare recruitment, food and catering companies, cleaning and hygiene suppliers, software providers, training companies, insurance brokers, telecoms and utilities, maintenance and facilities management, and marketing agencies.
If that’s you, a targeted list beats a generic one every time – built to your brief like all our b2b data (/b2bdata/), and screened before delivery (/tps-screening/ covers how we handle telephone compliance).
The right audience changes everything
The care sector is regulated (the Care Quality Commission at cqc.org.uk maintains the registry of providers), busy and approached constantly by suppliers. Campaigns that respect a manager’s time – relevant offer, right person, midweek contact – consistently outperform scattergun approaches.
Not sure if care homes are the right market for you? We’ll happily talk through your targeting before recommending any data. Because buying a database isn’t the goal – winning more customers is. Call 0113 465 5555.
FAQs
Who are the decision-makers in UK care homes?
Typically the registered manager, home owner or group procurement lead depending on size – a good database identifies the right contact level for your offer.
What’s the best way to contact care homes?
Midweek, mid-morning or mid-afternoon contact works best, avoiding mealtimes and handovers. Email, telephone and direct mail all perform when the targeting is right.
Is care home marketing data GDPR-compliant?
Yes when properly sourced – business contact data used with a legitimate-interests basis, accurate records and clear opt-outs meets UK GDPR and PECR requirements.
