How To Attract New Customers
Business owners have sleepless nights wondering How To Attract New Customers
The biggest challenge to all organisation is to attract new customers and then retain them. The biggest threat is stagnation. Although you know your product or service and you know your market, planning how to grow your business can be a daunting task with several obstacles to overcome. Finding the time to formulate and then instigate a plan can seem nigh on impossible.
Here are the Data Bubble 8 tips of advice to help you Attract New Customers
- Make a Plan
- Know Your Customer Profile
- Create a Message
- Create an Emotional connection
- Communicate your message
- Call to Action
- Timing & regularity
- Test and Measure the response
Increase Your Customers
Would you like more new customers? Do you want to increase your sales? If so your campaign can only be effective with the right data, and that’s where Data Bubble helps. We provide clean, GDPR compliant data that will help you to generate more leads and achieve more sales.
How To Attract New Customers
Make a Plan
Take a couple of hours out to formulate your plan – it will pay dividends in the end. Be clear about what you want to achieve. Consider size of growth required, timescales for growth and budget. Write it down so you can refer back to it and retain focus.
Know Your Customer Profile
Be specific about your target market. Think about what your perfect customer looks like. Pick a current customer that you want more of and use them as a template.
To help you, Data Bubble can provide you with a targeted mailing list for your marketing campaign. The following selections are:
- Industry type – i.e. Accountants
- Contact type
- Location
- Turnover / no. of employees
- Postal, telephone or email
Understanding your customer makes it easier for you to tailor your message to their specific needs and concerns.
Create Your Message
How do your products and services help your customers? What value does what you do have for your customers? What problems do what you do solve?
Create an Emotional Connection.
Think about the emotional connection your product or service offers your customer. Emotion can greatly influence a buying decision, whether that be:
By tapping into one or more of these emotional states a buying decision becomes inevitable.
Create an Emotional Connection.
Think about the emotional connection your product or service offers your customer. Emotion can greatly influence a buying decision, whether that be:
By tapping into one or more of these emotional states a buying decision becomes inevitable.
Greed. If I make a decision now, I will be rewarded
Fare. If I don’t act now, I will regret it
Altruism. If I act now, Ill be helping others
Envy. If I don’t act Ill be left out
Pride. If I act now, I will look and feel great
Shame. If I make a decision now, it will not make me look silly
Happiness. If I make a decision now, it will make me happy
Trust. I know I can trust them
How To Attract New Customers
Call to action
Above all make sure you have a strong call to action with a sense of urgency. For example, CALL THIS NUMBER TODAY
How to Communicate your Message?
Having a sequence of messages along with a combination of approaches (telephone, email and postal). People respond differently to different types of marketing so make sure you maximise your mailing list.
Timing, Regularity & Consistency
Getting the timing right is crucial to any direct marketing campaign. Your customers and prospects don’t want to waste their time reading something if it’s no use at that particular time.
On average it takes 7 touches before a prospect becomes a customer, so don’t give up on the first attempt. Make sure that you continue, regularly and consistently.
Even if it’s a little marketing a day, do it regularly and consistently as it will not only build up customer trust, but will also even out the peaks and troughs.
Test and Measure the responses
It is important that you measure your marketing activity. That way, you can work out the return on your investment and know if the campaign has been successful.
The information gathered can shape future marketing campaigns.
If you want your targeted mailing list then Click here or call 01274 965411 to see how we can help you To Attract New Customers
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