13 January 2021

Fool-proof techniques to clean up inaccuracies in your database Your marketing campaigns really are only as good as your data. Working with “unclean” data can cause you all sorts of difficulties. We recently discussed whether or not database cleaning is actually important (quick answer: it’s absolutely essential!) and with that in mind, today we’re going […]

Importance of Clean Data: How Important Is It? Heard of data cleaning? On this blog, we’ve covered extensively the steps of data cleansing and answered some of the most asked questions around it, but we’ve never delved into how important it actually is. So how important is clean data? Is it something you really need