When is an Unsubscribe NOT an Unsubscribe?
When is an Unsubscribe NOT an Unsubscribe? The answer is simple – NEVER! People have many reasons why they might want to unsubscribe from marketing emails. Those reasons should be of no concern to a business. The fact is that if someone has requested to be unsubscribed then they should be, without exception, immediately unsubscribed. […]
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