A Big Marketing Campaign made of ‘Little Surprises’
Whilst catching up with all the latest news and views from the Direct Marketing Association (a must-read), I came across a fascinating article about the Lidl supermarket’s #LidlSurprises marketing campaign. Now, I have been aware of the campaign as I have seen the TV adverts, but the article alerted me to how well-crafted their campaign […]
A Big Marketing Campaign made of ‘Little Surprises’ Read More »