Learn how to avoid spam filters when sending your email campaigns

This post is a shorter version of one that we recently posted on inked in. Here are our tips and advice on getting better performance out of your email campaigns, which can often get blocked by your audience’s spam filters. If you can avoid the spam filters, you will reach a bigger proportion of your audience ad get a far better return on your email marketing investment.

1. Go for the double opt-in process.
   When someone signs up for your email list, send them a confirmation message. This ensures that they actually want to receive emails from you and helps to prevent typos in their email address.
2. Keep your contact list clean.
   Remove bounced addresses and unsubscribes from your list on a regular basis. This helps to ensure that your emails are going to people who actually want to receive them. read more on our database cleaning services.
3. Ensure bought data is clean and up to date.
   Purchasing email lists is a great way to build your list. But make sure you buy from a reputable company like Data Bubble. More on buying mailing lists.
4. Make the content relevant to your audience.
   Your email list should be segmented so that you’re sending relevant content to each group of subscribers. This helps to ensure that your emails are not only wanted but also anticipated.
5. Use a consistent “from” name and email address.
   Don’t use a different from-name or email address for each email you send. This can be confusing for your subscribers and can make it difficult for them to whitelist your emails.
6. Use a good email template.
   Your emails should have a professional design that matches your brand. This helps to ensure that your emails are not mistaken for spam.
7. Don’t use too many images.
   Too many images can trigger spam filters. Use images sparingly and make sure they’re relevant to the content of your email.
8. Include alt text on your images.
   Alt text is the text that appears in place of an image if it can’t be loaded. It’s also used by screen readers to describe images for people who are visually impaired. By including alt text, you can make sure that everyone can understand your emails, even if the images don’t load.
9. Make sure there’s a plain text version of your email.
   A plain text version is important if you use a lot of images or complex HTML in your emails.
10. Test before you send.
    It only takes a minute and helps to ensure that your email looks good and is readable no matter where it’s viewed.

Also, don’t forget to check our B2B Data page or our B2C Data page as we are trusted UK data brokers for anyone looking to buy mailing lists.