10 ways bought in business to business data can help with your email marketing campaigns
Finding the right mailing list to buy might be the first step to improving the return on your marketing budget. First of all, you need to find a reliable data broker who can give you good advice and provide a clean data list, or maybe clean your contact database.
After that, you need o have a good strategy for using your consumer or b2b lists. Here are a number of pointers to bear in mind when it comes to the structure and content of your email campaigns.
1. Be compelling: Make the reader WANT to sign up for your email list. Valuable content they can’t find anywhere else is a great idea.
2. Use strong call-to-actions: Good CTAs increase conversions.
3. Run a competition: A great way to get people to sign up for your email list.
4. Offer value. Whether it’s a coupon, a free e-book, or helpful tips, you need to give them something in return for their attention.
5. Keep it short & sweet. Keep your messages clear and concise. if so, your recipient will be more likely to read it.
6. Use good visuals. We are all visual creatures. Spend the time to find images or other illustrations that will grab your audience’s attention.
7. Use humour. Just make sure not to overdo it.
8. Be personal. This is an opportunity to convey your personality and appeal to theirs at the same time.
9. Send at the right time. Timing is really important. Lots of email-sending tools have the functionality to suggest the best time for your campaign type.
10. Test, test, test. Make sure all the image load, the links work and the template looks right on different devices and email clients
If you’re serious about growing your email list, then buying a marketing list is a great place to start. But don’t stop there. Keep working on building relationships with your subscribers and you’ll be well on your way to success.
Read more blogs on Business Lists here. Check out a broad description of our Data broker services on our home page, and have a look at our business-to-business data services and b2c data lists services whilst you’re at it.
