Why Using an Independent Data Broker Gets You a Better List If you are buying marketing data in the UK, the supplier you choose matters more than most people realise. Working with an independent data broker UK businesses can actually rely on — rather than going directly to a single list owner — often makes […]
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Five Signs You’ve Bought a Bad Marketing List Most businesses only spot bad marketing list signs after the damage is already done — the campaign has gone out, the budget has been spent, and the results are nowhere near what you expected. A poor-quality list can cost you far more than the price you paid
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How Do I Know Which Contacts to Target from Bought Marketing Data? You have just bought a marketing list. It has thousands of records sitting in a spreadsheet, and now comes the question that trips up most businesses: which contacts to target from marketing data, and in what order? Get this wrong and you will
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What Do I Actually Do With a Marketing List Once I’ve Got It? So you’ve bought a marketing list. It’s landed in your inbox as a spreadsheet and you’re staring at a few thousand rows of names, job titles, phone numbers and email addresses. Knowing what to do with a marketing list is something a
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How Many Leads Can I Realistically Expect from a Marketing List? If you’re buying a marketing list for the first time — or trying to justify the spend to someone else in the business — the question you want answered is simple: how many leads can I actually expect? Getting leads from a marketing list
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How Often Should I Buy a New Marketing List? One of the most common questions we get asked at Data Bubble is how often to buy a marketing list. It sounds like it should have a simple answer, but it genuinely depends on several factors: how actively you are using your data, what your licence
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Why Being GDPR Compliant Isn’t Just a Legal Thing Most businesses treat GDPR compliant marketing UK-wide as a legal obligation — something to manage so you avoid ICO fines and steer clear of investigations. That is fair enough. The consequences of getting it wrong are real. But if that is the only reason you are
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Email, Phone or Direct Mail — Which Channel Works Best With a Marketing List? You’ve invested in a quality email phone direct mail marketing list. Now comes the decision that most businesses rush — which channel do you actually use to reach those contacts? Get it right and your list pays for itself many times
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