All about the cold call

The cold call… Terrifying? Maybe. Impossible? 

 

If you get it right Cold calling can be really effective. Here are some useful tips to have more success.

 

How to Psych Yourself Up for Cold Calls

1. Start Small, Celebrate Big: Warm up by calling someone you already know—a colleague, a friend, or even your mum. Treat this as a rehearsal to get your vocal cords and confidence in sync.
2. Use the “Power Pose”: Before you dial, channel your inner superhero. Stand tall, chest out, hands on hips. It’s scientifically proven to boost confidence (and honestly, you’ll feel unstoppable).
3. Remind Yourself of the “Why”: Visualise the outcome. You’re not just making calls—you’re solving problems and helping businesses succeed. That’s pretty awesome.
4. Cue the Hype Music: Got a song that makes you feel like you can conquer the world? Play it. (Pro tip: Avoid Call Me Maybe unless you’re aiming for irony.)

Role-Playing Exercises to Build Confidence

1. The Curveball Caller: Have someone throw you unexpected objections, like “I already have a provider” or “I’m in a meeting!” Practice staying calm, pivoting, and steering the conversation back to your offer.
2. The Elevator Pitch Challenge: Time yourself delivering your pitch in 30 seconds or less. The goal? Be clear, engaging, and concise. Bonus points for making it sound conversational.
3. The Objection Juggler: Prepare answers for common objections, like “I’m not interested” or “Call me back later.” Repetition is key—soon, these responses will roll off your tongue effortlessly.

What to Do When Someone Hangs Up (Hint: Laugh It Off)

1. Don’t Take It Personally: They’re not rejecting you—they’re probably just busy, distracted, or having a bad day. Move on to the next call with a clean slate.
2. Channel Your Inner Comedian: When someone abruptly hangs up, imagine they were rushing to save a kitten from a tree. It’s not true, but it’s funny—and laughter is the best stress relief.
3. Debrief with Your Team: Share the moment with your colleagues. A “you won’t believe what just happened” story can turn frustration into camaraderie.
4. Celebrate the Try: You dialled. You pitched. You put yourself out there. That’s worth a pat on the back (and maybe a chocolate bar).

Real-Life Cold Calling Bloopers That Turned Into Wins

1. The Accidental Icebreaker: A caller dialled the wrong number but turned it into a conversation starter. “Well, since I’ve got you here, can I ask if your company needs Data for your marketing?” The prospect laughed—and ended up booking a meeting.
2. The “Oops” Follow-Up: After fumbling the intro (“Hi, I’m…uh…wait, let me start over”), a caller apologised and owned it. The client appreciated the honesty, and they clicked from there.
3. The Comedic Comeback: When a prospect said, “Why are you calling me during lunch?” the salesperson quipped, “Because I’m skipping mine to help you!” The client chuckled and stayed on the line.

Bonus Tips for Cold Calling Success

• Smile While You Dial: Yes, people can hear your smile—it makes you sound more approachable.
• Stand Up While Talking: It gives your voice energy and keeps your nerves in check.
• Track Your Wins: Keep a tally of positive calls (even small wins), and watch your confidence grow.

If you are looking for accurate data for your outbound telemarketing, then call us on 0113 465 5555