For this weeks Blog I thought I’d share a success story and provide a Case Study for a Hospitality / Catering Equipment Supplier
A Midlands based Hospitality & Catering Equipment Supplier wanted to expand into other industry sectors within the Midlands area.
Already supplying to local small hotels & businesses they wanted to expand their clientele. Having recently won a lucrative contract with a 5 star hotel they felt that this may be an area to expand into. The also wanted to promote their products and services via Direct Mail and Telephone marketing to other ideal prospects such as conference and exhibition centres.
Current activity included direct mailing of special promotions, email broadcasting to bring customers to the website and telephone marketing for repeat orders.
From this they established that they wanted to conduct a direct mail and email campaign targeting the senior named contact followed by a telephone marketing program to these new business prospects. –
Watch my Video on Direct Marketing & selecting the right data for your campaign
A couple of marketing lists were presented including –
The Hotels database
With over 4900 hotels in the UK this database is one of the most comprehensive databases available – collected via telephone on a 6 month rolling basis additional information is gathered about the hotel including the star rating, the number of beds whether they are part of a chain or independent, plus facilities within the hotel such as spa, beauty treatment rooms, gym swimming pool etc
The Leisure Database
With over 100,000 key decision maker records UK wide this database is one of the most comprehensive and accurate leisure marketing lists available on the UK market. The data is collected via telephone research which is conducted on a 6 monthly basis.
From both of these databases we were able to select 5 star hotels, Golf clubs, Conference and Exhibition centres.
A direct mail campaign was conducted to introducing the company, their products along with a discount voucher off their first order. A follow up email was sent a few days later reinforcing the awareness and directing customers to the website
The telephone sales staff then made follow up telephone calls contacting the key decision makers to introduce the company, build rapport, establishes current suppliers and gain new sales.
New sales increased by 15% in the first 3 months with repeat orders to come making the campaign a great success.
If you want to be part of the next success story contact Joanne at Data Bubble on 01274 483936
To give you some background to Data Bubble – I work with companies that have been trading for 5 years or more. They often have sales teams that are hungry to get more new customer effectively and quickly. They are sick of calling their existing marketing list and as such struggle to get prospects that convert into their ideal new clients. More often than not wasting time and resources trying to get the information from paper directories or the internet.
By using my service they will save time and be able to target customer quickly and effectively allowing the sales team to getting new sales
What separates me from other marketing list companies is that I am completely independent and work for you rather than which marketing list owner pays the highest commission. I am honest and will only present lists that I truly believe in.