How a Data List Makes a Difference
It’s the countdown to Christmas for data list providers!
There, we’ve said it – Kids are settled into the new term, nights are drawing in, the temperature is dropping. Next up – CHRISTMAS!!
I know, I can hear your groans from here! However, as a data list provider, we know the value of thinking ahead.
Do you have a seasonal marketing message that you want to spread the word about?
We work with businesses across all industries and of varying sizes who want to communicate their message, services or Christmas-themed promotions in the run-up to the festive season. As with most things in life, the primary concern is value for money. We help our customers get their message direct to their target audience, to ensure the greatest possible return on investment can be achieved.
Some of the industry sectors we work closely with at this time of year.
As the time of loving and giving looms over the horizon, we thought it would be a good opportunity to highlight how we work with charitable organisations. For them, reliable data is an important part of their pre-Christmas fundraising and awareness campaigns.
We work with charitable organisations throughout the UK, such as;
- Children’s Hospices
- University Alumni
- College Alumni
We work with these organisations in a variety of ways:
- Providing business data for corporate fundraising events or activities
- Consumer data for donor acquisition
- Data cleaning and updating of existing data lists
Whatever the organisation or activity, they all have very specific requirements but a few core elements are the same.
– They tend to communicate regularly with their contacts and donors. This comes in the form of the latest news, awareness-raising or seeking donations
– They tend to have a limited marketing budget and so they are aware that they need the biggest return on investment possible. They know each piece of wrong information they hold is a wasted opportunity.
– They have a variety of ways in which they communicate with their donors and prospects, such as email, telemarketing, direct mail etc.
The Data List Service we offer
We work with charities and alumni to provide them with the most appropriate marketing list for their upcoming projects. We assist them when deciding on the best approach for their campaigns that will yield the best return. The most important thing to a charitable organisation is to have access to data that is compliant with legislation and that will give them a cost-effective way to generate new donors. By providing them with the appropriate data list, containing only ideal targets, it is easier for their sales teams to go in and convert them from leads to donors.
“I will honour Christmas in my heart, and try to keep it all the year.” Charles Dickens
Of course, charitable organisations work constantly, all year round, in order to make a difference. And like all businesses the key is to get the right message to the right person at the right time.
It’s not just charitable organisations that need to communicate their message at this time of year. If you have a Christmas promotion that you need marketing in the most effective way, drop us a line or give us a bell (not a chimney, festive one, I mean a call!)