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What is Data Cleaning?

Learn more about Data cleaning and how it can save your business money.

Data cleaning prevents your data from decaying, boosting your marketing ROI (Return On investment), increasing your campaign response rate, saving you wasted resources and improving the effectiveness of your campaigns.

We are Data Cleaning experts

Data Bubble are data cleaning experts, providing Business Database and Consumer Data Cleaning services help to keep your database accurate and compliant. Accurate for effectiveness and compliant for peace of mind.

Think about baking a cake … if your ingredients are out of date, you’re unlikely to bake the best cake. It’s exactly the same with data and data cleaning. If you use out-of-date data, you won’t have the best success with your marketing campaign!

We understand how important an up-to-date and clean database is and how data cleaning needs to be done to be worthwhile. Good, clean data means better results, and this is where a solid data cleaning strategy comes in.

Get a FREE Data Cleaning report

You want your campaign to be a success… and so do we. That’s why we’ll provide you with a FREE audit of your existing database. 

We show you the good, the bad and the ugly, and make recommendations for improvements and changes we can make. 

This allows you to assess the benefits of data hygiene before you spend any money.

We can clean your data using the TPS Register or CTPS Register

But first of all, what is the difference between TPS and CTPS? TPS, the Telephone Preference Service (TPS) is a register of individuals, sole traders and partnerships who have opted not to receive unsolicited sales and marketing calls. The CTPS, Corporate Telephone Preference Service is a similar register for corporates, Limited Companies, PLCs, and other organisations who have opted out of unsolicited sales and marketing calls.

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Get your own Data Quality Report

Find out how good the quality of your current data is and find out where it can be improved upon.

How often should you carry out Data Cleaning?

Data cleaning should be adopted as an ongoing thing. People move jobs all the time. Emails and addresses change constantly. What’s correct today, won’t necessarily be correct tomorrow, and B2B data deteriorates at an average of over 35% per year.

There are plenty of reasons why you should look at your data at least periodically. However, data cleaning is easy to neglect, and businesses often end up with less effective data because they’re too busy with their core activities and not thinking about their data.

GDPR places an onus on companies to ensure the data they hold is up-to-date (this applies to employees as well as customers and prospects). Whilst an actively marketing company may have great systems in place to ensure data is constantly being refreshed (i.e. through monthly email newsletters / weekly phone calls etc.), that might not be the case for all.

Where you’re not keeping your data constantly refreshed, you certainly need to ensure the data is accurate before you undertake a marketing campaign. That in itself can be a daunting task, particularly if your campaign intends to reach a large volume of contacts.

Our Data Cleaning service saves your business time and money by ensuring you’re not marketing to incorrect records. We’ll audit your customer list, usually free of charge, then report back with the results and a quote to clean it for you. We can even supply additional data relevant to your customer profile, enabling your message to go to similar companies that might also be interested in your offering.

Remember, your customers and prospects are the lifeblood of your company. Keeping their details up-to-date ensures you remain engaged with them, don’t embarrass yourself to them, and keeps you compliant with GDPR.

How Data Cleaning saves you money:

  • Save the money you’re spending on trying to contact people who have moved on
  • Avoid wasting resources on non-existent contacts
  • Improve response rates by only contacting people who are likely to respond
  • Have a happy sales team, as they don’t suffer the frustration of dead phone lines and bounced emails
  • Reduce the risk of complaints and annoyance, thereby protecting your brand
  • Comply with data legislation, preventing the risk of fines

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What you can expect from our Data Cleaning Services

Independence

Your needs are better served, since we're independent - we’re not tied to any one mailing list owner.

Options

You'll receive options and recommendations, to ensure your campaigns get greatest traction.

Peace of Mind

You can rest easy, as all our data is GDPR compliant and comes with our no-quibble guarantee.

Honest Advice

You can rely on our ethos of “Honesty and Quality”, and we’re proud of our reputation.

Experience

Businesses have increased their sales significantly with us. We deliver the right message, at the right time!

Trust

As members of the Chartered Institute of Marketing, you can rely on a safe pair of hands.

What You Can Expect From Us

Using our Five-Step-Process we can provide you with a variety of different data sets to ensure you get results, whether that’s a direct mailing, telemarketing or email marketing campaign. We use our tailored Five-Step-Process, ensuring that the data you receive is exactly what your business requires:

Initial Fact Find

Book a consultation to discuss your business, to obtain a clear understanding of your products, the services you provide, and your existing customers.

Current Project

Following on from the initial fact find, we will then discuss your proposed direct marketing activity, along with your goals and objectives.

Data Research

Based on this brief, we will begin to research the market on your behalf, saving you time contacting all the various list owners.

Presentation

We will present the different options along with our recommendations. We always aim to do right by our customers and want to provide you with the best data possible.

Data Provision

This is the final stage, where we provide you with the selected data. You can now begin to proceed with your campaign, using our data effectively to get you the all-important results.

How can we help?

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