What is Data Cleaning?
Learn more about Data cleaning and how it can save your business time, money and wasted resources as well as improving the effectiveness of your campaigns.
Data cleaning is the process that prevents your data from decaying, resulting in irrelevant data, syntax errors, structural errors and dirty data from old data sources. This improves your marketing ROI (Return On investment). This, in turn, improves your campaign response rate, saving you time and money as well as improving the effectiveness of your campaigns.
We are Data Cleaning experts
Data Bubble are database cleaning experts, providing Business Database and Consumer Database Cleansing services help to keep your database accurate and compliant, for effectiveness and compliant for peace of mind.
Think about baking a cake… if your ingredients are out of date, you’re unlikely to bake the best cake. It’s the same with data validation and data cleansing services. If you use out-of-date data, you won’t have the best success with your marketing campaign!
We understand how important an up-to-date and clean database is and how to achieve it. Good, clean data means better results, and this is where a solid database hygiene (or data scrubbing) strategy comes in.
Get a FREE Data Cleansing report
You want your campaign to be a success… and so do we. That’s why we’ll provide you with a FREE data audit of your existing database.
We show you the good, the bad and the ugly, and make recommendations for improvements and changes we can make.
This allows you to assess the benefits before you spend any money
We can clean your data using the TPS Register or CTPS Register
First of all… what is the difference between TPS and CTPS? TPS, the Telephone Preference Service (TPS) is a register of individuals, sole traders and partnerships who have opted not to receive unsolicited sales and marketing calls. The CTPS, Corporate Telephone Preference Service is a similar register for corporates, Limited Companies, PLCs, and other organisations who have opted out of unsolicited sales and marketing calls.
Get your own Data Quality Report
Find out how good the quality of your current data is and find out where it can be improved upon.
How often should you clean your database?
Data hygiene should be adopted as an ongoing thing. People move jobs all the time. Emails and postal addresses change constantly. What’s correct today, won’t necessarily be correct tomorrow. B2B data deteriorates at an average of over 35% per year. As a result, you need to be removing duplicate data and checking your original data regularly.
There are plenty of reasons why you should look at your data at least periodically. However, database health is easy to neglect, and businesses often end up with less effective data because they’re too busy with their core activities and not thinking about their data.
GDPR places an onus on companies to ensure the data they hold is up-to-date. This applies to employees as well as customers and prospects. Whilst an actively marketing company may have great systems in place to ensure data is constantly being refreshed, i.e. through monthly email newsletters/weekly phone calls etc., that might not be the case for all.
Where you’re not keeping your data constantly refreshed, you certainly need to ensure the data is accurate before you undertake a marketing campaign. That in itself can be a daunting task, particularly if your campaign intends to reach a large volume of contacts.
Our service saves your business time and money by ensuring you’re not marketing to incorrect or duplicate records. We’ll audit your customer list, usually free of charge, then report back with the results and a quote to clean it for you. We can even supply additional data relevant to your customer profile, enabling your message to go to similar companies that might also be interested in your offering.
Remember, your customers and prospects are the lifeblood of your company. Keeping their details up-to-date ensures you remain engaged with them, don’t embarrass yourself to them, and keeps you compliant with GDPR.cleansinghygiene
How clean data saves you money:
- Save the money you’re spending on trying to contact people who have moved on
- Avoid wasting resources on non-existent contacts
- Improve response rates by only contacting people who are likely to respond
- Have a happy sales team, as they don’t suffer the frustration of dead phone lines and bounced emails
- Reduce the risk of complaints and annoyance, thereby protecting your brand
- Comply with data legislation, preventing the risk of fines
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What you can expect from us
What You Can Expect From Us
Using our Five-Step-Process we can provide you with a variety of different data sets to ensure you get results, whether that’s a direct mailing, telemarketing or email marketing campaign. We use our tailored Five-Step-Process, ensuring that the data you receive is exactly what your business requires: