Hints & Tips

Further to my recent blog about KISS (Keep It Simple Stupid), I thought I’d drop another little nugget of advice regarding direct marketing content. This is thanks to a recent email I received. Let me explain… There’s Something Missing… I received a marketing email last week which, at first glance, had all the appropriate content. […]

As regular networkers, we see a lot of people week in, week out. Some we have seen as always confident, though others not so confident. In fact some, Steve included, who did originally fear talking, have been seen to grow in confidence week by week, through networking alone (it’s a fabulous tool for self-confidence alone,

OK, I’m not divulging intimate secrets about Steve and I here…for those of you not aware of this acronym, it stands for “Keep It Simple, Stupid!” Supposedly originating from the military in the 1960’s, this is an acronym that you ought to familiarise yourself with and, wherever possible, implement within your marketing strategy. It’s an

Here at Bubble Towers, we’re mad keen on good customer service and love to blog about our experiences in this arena. The thing is, customer service is often the only differentiator between you and your competition, so it’s vital to get it right. A man walks into a bar… Last week, I was in a

How many times do you see it on TV programmes such as “The Apprentice” – the idea is great, the location is right, the sales are flowing…but the figures are wrong. That team invariably finds itself in the boardroom for making a lesser profit than the other team, despite having by far the best project

There’s nothing nicer than taking a little time out to sit in the sunshine and do some reading. That’s what I was doing when I came across a fascinating piece in Marketing Week about the company Pret A Manger. For those of us who have spent any amount of time in the Capital, or any

Well, there’s been all kinds of weather in the last week or so; high winds, heavy frost, black ice, gallons of sleet and snow and the odd bit of early morning sunshine thrown in for good measure. All this has made getting around somewhat problematic. Schools have closed in their scores throwing working parents into

This Month’s Newsletter! With only 353 shopping days until Christmas (if my calculations are correct, which is seriously debatable!), may I firstly take this opportunity to wish all our clients, contacts, colleagues, suppliers and all a very Happy New Year! I hope this year turns out to be your best and most prosperous ever!! We

How Steve saved Christmas – (poetic stylee) ‘Twas the night before Christmas and all through the house Not a creature was stirring, not even my spouse The stockings were hung and made ready with glee One for each dog, one for Steve, one for me! The dogs were nestled all warm and snug in our

Speaking of lists, I came across an interesting quote this week by the writer Umberto Eco, who said; ‘We like lists because we don’t want to die’. Steve concurs with Mr Eco’s assertion (being the organised, list-maker that he is, as it allows him to tick off what is required and then really get out