Hints & Tips

Why Marketing Audits are Essential

Why Marketing Audits are Essential Marketing audits are reviews of your current marketing activity. Marketing audits give you valuable insights into customers old and new, as well as your prospects. These insights allow you to develop stronger connections with your current customers, whilst giving you opportunities to develop your prospects into becoming future customers. It’s …

Why Marketing Audits are Essential Read More »

b2b data uk

Why Value Propositions are Important in Business

Value propositions are important in business because it improves customer understanding and engagement. What is a value proposition? A value proposition is a marketing statement that businesses use to summarise why a customer should buy a product or service. Why have a value proposition? A good value proposition helps your prospects and clients understand the …

Why Value Propositions are Important in Business Read More »