Hints & Tips

Most of us have heard of SMART – commonly used in businesses to describe a preferred “method” of working – “Work SMARTer, not harder” is a phrase I’ve often come across and, in my days of being an employee, often been lectured to about! Whilst those of us who work for another company may have […]

Opinions, you could say, are divided. Some people swear by it……others swear about it! I network…..regularly. It’s one part of my marketing activity. (other activities include email, direct mail and telephone marketing) Nevertheless, I’m firmly in the court of those who swear by it. So what is networking and why do I place such importance

I have dogs – two 35kg Rhodesian Ridgebacks! They need a lot of exercise, as you might imagine, so each and every day starts with an hour’s walk for me. I’m lucky, in that I live in a small village in the suburbs, very close to a golf course, reservoir and numerous fields. The dogs

When comparing different marketing activities you have to know the amount of money it costs to acquire that customer. This involves 3 simple calculations Cost of the activity – cost of placing the advert, networking etc. Your conversion rates Cost per sale / Cost per acquisition (CPA) The cost of generating one customer is called

Do you have a stack of business cards from exhibitions or events that you aren’t sure what to do with? Do you wish you had a database of these contacts? Have you ever been to a networking event or exhibition come back to the office with lots of business cards but then forgotten to add

Some of you may recall that earlier this year, I joined 300 or so other people, mostly Huddersfield Town Football Club fans, on a bike ride labelled “Pedal For Pounds 3”. The ride was in aid of the Yorkshire Air Ambulance’s “Keep It Up” Campaign, together with Huddersfield Town’s Youth Academy. It heralded the third

I am passionate about Direct Marketing and firmly believe that companies who do market to their clients & prospects regularly & consistently do better in Business. I’m not on my own. According to the recent research results from the DMA which stating that 23% of sales throughout the UK are gained via direct marketing, with

News flash!! 23% of sales are generated by direct marketing – can you afford to ignore the statistics? According to a recent survey undertaken by the Direct Marketing Association (DMA), direct marketing generated an average of 23% of sales in 2011. With 4 out of 5 companies providing Business to Business (B2B) services being the

I need new leads for my business… A simple and cost-effective way of getting more new leads leads leads for your business…. is to purchase a targeted list of your ideal customers. Purchasing a targeted and accurate marketing list for your direct marketing campaign – whether that’s a mailing, telephone marketing or email campaign, will

As some of you may know I really enjoy cycling – not only the activity but also the sport. So this year when deciding where to go on holiday we decided that we would love to go and see the tour de France What a fantastic day – Now I do say day.. as although

OK So summer time is nearly here …This can be a time when sales start to slow down for companies.. while people are relaxing on a beach marketing must go on!! As such I’ve come up with 10 ways to keep on top of your marketing and increase your sales this summer… 1.Contact your existing

People often ask me who do I work with so this week’s blog is about the different types of companies that I work with. I work with two different types of clients each with their own data requirement whether that Business data list (B2B data list) or consumer data list. Both sets of customers require

While most companies see the value of producing effective company brochures, literature and compelling web site however still underestimate the worth of selling their success stories In today’s market when money is tight and budgets need to be spent wisely. Customers what to see real-life proof that a problem has been understood, implemented and successfully

One of the key elements of developing your business and creating a successful direct marketing campaign is to know and identify your ideal customer. You may have a great product, but not everyone is going to want to buy it. So rather than spending lots of money promoting your services to anyone and everyone, it’s