Our blogs often give useful tips on how to ensure your marketing has the best chance of success. One of the most important things we stress is the need to deliver the Right Message to the Right Person at the Right Time and Good Timing is an essential factor in this trilogy of tips. Recently, […]
The Importance of Good Timing Read More »
When I mention to colleagues at networking events and the like that one of the sectors we help the most is Colleges, I often face surprise. ‘Why would a college need to purchase data?’ is a common response and a question well worth blogging about. As it happens, there are several reasons…and not just to
How Colleges Use Targeted Data to Attract Students Read More »
Too many times I am the recipient of customer service that leaves me speechless, and not in a good way! Whether it’s sales assistants chatting to each other as they serve you or being left to hold on the phone for what feels like days at a time. I’m sure we all have come across
Poor Response Times Cost You Business Read More »
The Time Investment It’s true that creating a Business Blog takes time, and I’m not just referring to the time taken to write it. You then have to think about adding pictures, making sure it’s SEO’d properly, adding it to your website, sharing it on social media. All these things take time, time which many
The Business Blog – A Cost-Effective Marketing Tool Read More »
After reading last week’s blog (Click HERE to read), you’ll now have a lovely Clean Database to work with. So, how do you keep on top of it and ensure that its contents are kept up to date? Here are a few tips I hope you find of use… You Can’t Beat Regular Contact There’s
Easy Ways to Keep a Clean Database Read More »
A database of clients and prospects is a valuable tool, though its value is determined primarily by its accuracy. If it’s full of incomplete or out of date data, then not only is it likely to make any marketing campaign flop financially, but could also cost significantly in terms of time too. In fact, in a
What is Database Cleaning and Why Bother? Read More »
Anyone who has known us for any length of time will know how much we promote the ideology that the most successful marketing campaigns are those which deliver the Right Message to the Right Person at the Right Time. Get these three things correct and you’re laughing! How Do You Buy Your Car Insurance? I
Timing Your Direct Mail Campaign Read More »
How to Select a Business Marketing List To some, obtaining a Business Marketing List comes with ease – they know exactly what they want, when they want it and how. And that’s perfectly fine …… as is not having a clue! Steve and I get asked frequently “How do I go about it and
Selecting a Business-to-business Marketing List Read More »
Following on in many ways from my recent blog about What Constitutes Personal Data in B2B (and I recommend reading it in conjunction with this, in order to have a full understanding – Click HERE to read), I thought it worthwhile expanding to a related subject – that of what you can and can’t do
Direct Marketing to Publicly Available Information Read More »
Steve and I are keen networkers – we believe in the power of networking. In fact, many of our clients have come about through networking and I’d like to think that many of our fellow networkers have in turn gained many new clients thanks to us! That’s the beauty of networking – the camaraderie and
The Power of Networking – You Never Know… Read More »
ICO Issues New Direct Marketing Guide The Information Commissioner’s Office (ICO) has recently updated its free Direct Marketing Guide in light of the recent announcements regarding the imminent changes to GDPR (General Data Protection Regulations). It is also with the aim of better informing not-for-profit organisations (such as charities) of their obligations following a spate
ICO Issues New Direct Marketing Guide Read More »
In 2018, new rules will come into force regarding Data Protection, called the General Data Protection Regulations ( GDPR ). These changes will impact the way your business must treat data in general, besides adding how you must mitigate any breach that occurs. Whilst the final wording has yet to be agreed (and as such,
General Data Protection Regulations (GDPR) Read More »
Personal Data in the Business to Consumer (B2C) world is fairly straightforward – everything is Personal Data, because it refers to a person, i.e. a consumer. However, there is a common misconception that Business to Business (B2B) data is purely business and therefore does not include any Personal Data. It’s a simple mistake to make
What Constitutes Personal Data in B2B? Read More »
I read a couple of interesting blogs recently regarding the anticipated surge in direct marketing as we lead up to the referendum as to whether or not the UK should stay in or leave the European Union (EU). An Unfair Situation? Despite one such blog suggesting the referendum could signal happy days for many data
The EU Referendum’s Effect on Direct Marketing Read More »
When you send an email to several people, knowing when to use Blind Carbon Copy (“BCC”) rather than simply “To” or Carbon Copy (“CC”) is essential. Here’s why… It’s a Matter of Visibility When you include someone’s details in either the “To” or “CC” section of an email, those details will be visible to everybody
Why Knowing When to Use BCC is Important Read More »
This Month’s Newsletter! HAPPY NEW YEAR! Feliz Ano Nuevo! Bon Annee! Frohes Neues Jahr! Apologies for any nations I’ve omitted, but this is the extent of our linguistic capabilities I’m afraid! Nevertheless, the sentiment goes out to all. May 2016 bring you all you wish for both in business and pleasure. This month focuses on
January Newsletter Read More »
Every New Year, many business owners take the time to sit down and undertake a Business Review, to make sure that they’ll be able to keep their company on the right track. Also, to check that the business has the necessary tools and understands the necessary activities to ensure its goals will be met. We
Tips for a New Year Business Review Read More »
Well, I’m not sure where this year has gone, but it’s gone. A little over 2 weeks and it’ll be 2016! It’s been a fantastic year for us here at Bubble Towers, so first things first, thank you to all our clients, prospects, suppliers, fellow networkers, colleagues and contacts for making this such a memorable
A Clayton Christmas Read More »
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