I often go to networking events and see people collecting vast number of business cards.. and I often wonder what happens to the cards collected …Will they be sat on a desk for a while, be put in a business card wallet or simply thrown away? This brings me on to my blog topic Data […]
Data capture – What is Data Capture? Read More »
When was the last time you looked at your database to see how up to date it is? 1 year ago, 2 or perhaps even more?… My database is always up to date I hear you cry!!!! Did you know the average database decays by 37% per year?? So really how up to date is
How many SALES are you missing? Read More »
The most common question I get asked is what will be my success rate for a direct marketing campaign… This is a really tough question for me to answer… Marketing all depends on speaking to the right person at the right time with the right offer, get these right and you have a successful campaign
Do your marketing sums? Read More »
Do People still use fax broadcasting? When was that last time your fax machine sprung into life? With the amount of postal circulars or emails we get sent these days its often hard to stand out from the crowd.. so perhaps its time to look at alternative marketing methods. So where do we look …
Last Thursday I received 2 cold telephone calls in a row from so called telephone sales people trying to introduce their products and hopefully sell.. However I was so surprised by their actions that I thought Id write a blog on what not to do when telemarketing… Let me give you some examples 1/ Eat
10 things not to do when telemarketing Read More »
Would you like to contact up to 1000 ideal prospects to generate new business for your company? We understand the pressures on companies when generating new business. Sending emails, making sure prospects receive a follow up telephone call!! All very time consuming but non the less very important when trying to generate new business. This
SME Marketing Package Read More »
Royal Mail is launching a campaign in support of its Advertising Mail proposition that encourages trial of its direct marketing service. The campaign aims to demonstrate how the 92% open rate of direct mail can help generate the best value for marketing spend. The campaign is aimed at first time users of direct mail or
Npower launches loyalty scheme to link its business customers to consumers Npower is launching a new loyalty scheme that aims to link the corporate brands it supplies energy with to its residential customers. The scheme, dubbed “In Good Company”, aims to reassure new and existing customers that they have chosen a quality energy supplier, by
Data Bubble Marketing News – Aug 2011 Read More »
Here are a few Top tips for successful telemarketing campaign. Gain an immediate interest from the customer. You only have a few moments to make a good impression so think of two or three sentences that have the wow factor that gain their attention and interest as quickly as possible. Also at this point don’t
Telemarketing – Tips to help you succeed Read More »
Positive attitude to business Have you ever noticed how your attitude can affect your business? Having a positive attitude is infectious and those around you will pick up on your positive energy including your customers, staff, and suppliers, and all those that you come into contact with. Likewise if you have a negative attitude people
Do you have a positive attitude? Read More »
What is a list broker? A list broker acts as an agent for those companies who wish to conduct a direct marketing campaign such as direct mail, email, telemarketing or SMS broadcasting to gain new customers. The List broker will conduct research on your behalf saving you time sourcing the right list. Why use a
Why Brokers work for email marketing Read More »
How much do you spend on you marketing? Do you know what your Return On Investment is? A common definition of Return on Investment involves looking at the cost of a marketing campaign relative to the profit generated. For example: You invest £1,000 into a campaign and sell 30 items, each of which brings with
Know if you’re getting a Good Return On Investment? Read More »
Keeping your existing database up to date can be a really time-consuming job – especially following a direct mailing campaign. So how can you make sure you contact the right person at the right address? Don’t waste money sending unnecessary mailings to wrong addresses, or to someone who doesn’t want to receive mail. This not
Database Hygiene Explained Read More »
Customer profiling is all about getting to know your customers and the similarities between them. With a good customer profile, you can market to them at the right time, with the right products or services. But just who are your best customers? Many companies say that they know who their customers are and they market
Who Are Your Best Customers? Read More »
With any data purchase, you can expect to see a variety of data selection criteria. This will range from basic information such as industry and location, to more specific information such as turnover, number of employees, year established etc. You need to ensure you choose the right criteria for your campaign One way is to
A Simple Guide to Buying Business Data Read More »
Networking is a great way of gaining valuable contacts who can help you to grow your business. But so many people find it difficult, or don’t network to their potential. To help you avoid that, here are our 10 Top Tips to Successful Networking: 10 Top Tips to Successful Networking Follow up on referrals. If
Top Ten Tips to Successful Networking Read More »
Here are some tips to help you boost your sales. 1- Run a customer marketing campaign Few businesses market to their own customers as well as they could, leaving a potential goldmine of opportunity behind. Your customers are your most valuable resource, so you don’t want to risk losing them. Get to know as much
11 Simple Tips to BOOST Your Sales Read More »
A successful direct mailing campaign is said to be 70% the list, 20% the offer and 10% the copy. But how do you turn that formula into success? Well, here are our 6 steps to a successful direct mailing campaign: Get Yourself an Accurate, Targeted List It’s essential that any direct mail campaign begins with
6 Steps to a Successful Direct Mailing Campaign Read More »
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