Further to my recent article about the DMA’s new 5 Principle Code to ensure honest and fair marketing, I watched Channel 4’s Dispatches from a couple of weeks ago over the weekend ‘How to stop nuisance calls’ (I recorded it!) The programme dealt with charities that out-source their telephone fundraising campaigns to private telemarketing companies. […]
A Reminder about Responsible Marketing Read More »
The latest news from the DMA (Direct Marketing Association) is that they have produced a new code of conduct. The new DMA code replaces the fairly weighty and brittle existing code with 5 principles of responsible marketing. The new code comes at the same time as the DMA are publishing a new and more interactive
A New Code of Conduct for Direct Marketers Read More »
The secret of great direct marketing is the same as the secret of great comedy – Timing! Steve delivers this witticism to me a lot in his best Les Dawson voice (or it could be Tommy Cooper – I’ve never dared ask for clarification!). However, despite Steve’s dubious impressionism skills, his point is a good
Top 5 Tips – Getting your Direct Marketing Timing Right Read More »
Marketing your company is a concept that covers a lot of bases; from the quality of your logo right through to the way you present yourself and your brand at networking meetings. Networking, as many of you will know, can be an important part of growing your business. The connections we make, and in turn
What Making Assumptions Cost You & Your Business Read More »
I love my job! It’s great to help businesses finely hone their marketing strategies and improve their profit margins by passing on the golden rules of Direct Marketing: The Right Message, to the right person, at the right time! It’s a mantra that really is effective. Last week I wrote about how to get the
Top 4 Tips on getting your Direct Marketing Message to the Right Person Read More »
Well, what a weekend for sport! There’s been World Cup action (albeit without England!!), the Wimbledon finals (albeit without Andy Murray!!), F1 at Silverstone (well done Lewis!!) and of course the absolute favourite at Bubble Towers; Le Tour De France!! The whole thing was amazing (well, with one exception – Cav’s demise 100 yards from
Top 6 Tips for getting your Marketing Message Right Read More »
Well there has been MUCH excitement at Bubble Towers this weekend. Not for me so much as for Steve. The thing is, his new, and much anticipated, bike arrived. So when I say he’s excited, think; small boy at Christmas, massive lottery win, England winning the World Cup (!), all your Christmas’s have come at
The First Rule of Business (and it’s never in your business plan) Read More »
As businesses, we all know the value of great customer service and customer care. Steve and I have been reminded of this frequently during the recent office move. Moving our office location was a huge upheaval and we needed to deal with numerous companies such as the landlord, furniture, IT, phones etc. Coordinating everything to
Top 3 Tips for ensuring Top Quality Customer Service Read More »
I’ve hit a new low. I don’t know what’s got into me. Ever since we moved into our lovely new offices I’ve gone all domestic goddess. A dust here, a vac there – I thought I had it under control but it’s back with a vengeance. Denial is no option – I have been spotted.
Keep a Clean Database and Don’t Miss a Direct Marketing Trick! Read More »
Our Steve hosted a successful seminar last week as part of Wakefield Business Week on the subject of ‘Using a Data List Effectively as part of a Digital Marketing Strategy’. The presentation elicited many enquiries and queries and we were reminded that when it comes to Data Lists there is a definite ‘top 3’ of
How Do You Choose the Right Data List for your Campaign? Read More »
As I write this I am sitting at my new desk in our swanky new offices. Bubble Towers has moved! Our new address is: Offices 7 & 8, Ground Floor, Beck Mill, Reva Syke Road, Clayton, Bradford, BD14 6QY Our new phone number is 01274 965411. We have spent the last few days packing up
Direct Marketing in Pastures New! Data Bubble Has Moved Read More »
Regular readers may remember our blog back in March about Business Conferences and seminars, and their place in your marketing strategy. In it we outlined how useful a marketing tool conferences are and how to make the most of them to: Grow your network and connections Build brand recognition Increase credibility . . . And
How to use Data Effectively as Part of a Digital Marketing Strategy Read More »
Do you remember that programme ‘It’ll be Alright on the Night’ where Dennis Norden regaled us with hilarious out-takes and bloopers from the world of TV and film? Side-splitting funny though it was, direct marketing has a habit of having the same effect if it is done poorly – and worse. Bang Off-Message There’s nothing
Direct Marketing – Pitfalls to Avoid at All Costs Read More »
It’s a Dog’s Life It’s been a bit eventful for our Steve. He was cruelly accosted by 2 of our dogs on Flamborough Head last week. Well to be fair, they were playing in their usual high-octane and exuberant way when they accidentally ran into Steve. As they were behind him, he didn’t see them
When is Bad Direct Marketing Good Direct Marketing? Read More »
It has probably not escaped your attention that the mighty Tour De France is coming to Yorkshire this July. At Data Bubble, we are awash with excitement and anticipation about it. As keen cyclists (we have been pedalling a lot this weekend) we have been eagerly awaiting the event, and have chosen our vantage point
On Yer Bike – and Get your Direct Marketing in Gear! Read More »
All rested and raring to go, we are, after our Easter break! We treated ourselves to a week away in the Yorkshire Dales as the weather was so nice (remember those few sunny days!). It was idyllic, but, had the potential for disaster because when we unpacked I realised that the lovely Steve had forgotten
Top 7 Tips to Ensure your Direct Marketing Hits its Target Read More »
As I post this, the sun is shining and our next door neighbour is outside, cleaning his car. I can smell the sweetness of early morning dew that suggests spring is here and to match, I can hear the sound of a couple of lawnmowers trimming the grass, which is quite apt really – Did
Is National Gardening Week an Opportunity for Direct Marketing? Read More »
This Month’s Newsletter! The nights are getting lighter – the clocks went forward last weekend – Woohoo!! I hope you’re all enjoying the return to BST as much as we are…. The dogs are happier, as they have a longer, lighter evening walk (especially good, now that they’re all back to full fitness). Steve’s happier,
Data Bubble Newsletter – April 2014 Read More »
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